100 Percent

Who we are

Born in 2012, 100 Percent has grown into a leading provider of high-performance eyewear and protective gear for motocross, mountain biking, BMX, and offroad sports. Based in San Diego, USA, our roots lie in delivering quality products that support an active lifestyle, combining innovation with sport heritage.

Our team

Our team is a diverse group of over 1100 dedicated professionals who share a passion for sports and technology. We value clear communication, accountability, and the drive to excel at every level of our operations. By blending talent from various disciplines, our team consistently exceeds expectations while maintaining a supportive work environment.

Our values and mission

At 100 Percent, we operate on core values that include a commitment to quality, a customer-first approach, and continuous innovation. We believe in:

• Delivering premium, performance-driven products
• Embracing flexibility and modern work practices
• Upholding transparency and integrity These principles guide our mission to empower athletes and sports enthusiasts with gear that performs in the toughest conditions.

Employee benefits

We offer a range of benefits designed to support both professional growth and personal well-being. Our benefits include:

• A reduced 32-hour workweek structured as a 4-day schedule (day off: Any)
• Flexible work-from-anywhere options
• Comprehensive healthcare coverage
• Generous parental leave
• Mental health support
• Professional development support
• Few meetings and a culture that emphasizes work-life balance
• Exclusive corporate discounts
• No overtime expectations These benefits reflect our commitment to a balanced work-life integration and a supportive, innovative company culture.