Business Development Representative


We work 4.5 days per week. Everyone at Sona is encouraged to take a half day off each week. Pick your day, no conditions attached, we’ll trust you to manage your own time

Only considering candidates who are eligible to work in Europe ⚠️

The real economy employs 3 billion people in frontline jobs, yet frontline teams are still left to choose between paper and Excel or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona, the Frontline Operating System; an end-to-end platform to manage a shift-based workforce and empower its teams. Sona upgrades the functionality you expect from any workforce management software - including scheduling, time & attendance, HR, and Payroll - with industry-specific plugins, dedicated features to empower staff, and a consumer-grade experience that simplifies frontline work for everyone.

In just two years, we’ve already made a deep impact on the lives of tens of thousands of frontline workers and the operation of their organisations, grown the team to 50+, and secured the backing of Google’s AI fund - Gradient Ventures, SpeedInvest, Notion Capital and angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team, as we’re still small enough that you’ll have a significant impact on the company, growth trajectory and culture, but large enough that we have a great structure, experienced leaders and world-class benefits in place (such as being fully remote and flexible, and only working 4.5 days a week). More on working at Sona here.

About the Role

As the Business Development Representation or Outbound Marketing Executive as your role will be known as at Sona, you will be responsible for outbound marketing strategy to reach and engage prospects with the right message at the right time. You will be working very closely with the marketing, sales and product teams but you will also be solely responsible for programmes aimed at growing engagement with our target audiences.

This is an excellent role for someone willing to develop a career in a commercial role and someone who is interested in driving demand generation and nurturing activities to support Sona’s ambitious growth targets.


  • Design, create, execute and manage outbound workflows & processes (research, outbound calls, email sequences, gifting, social outreach etc.)
  • Responsible for outbound calls to strategic contacts (Directors / C-Suite)
  • Run discovery calls
  • Refine audiences and feed back learnings to other teams
  • Optimise email cadences to achieve the best conversion rates
  • Determine the right messaging and content for prospective customers across all funnel stages
  • Report on performance and progress of outbound workflows
  • Arrange initial sales conversations
  • Attend relevant events and trade shows


We don’t have strict requirements but hopefully lots of the following apply to you:

  • Excellent spoken and written English communication; you're comfortable picking up the phone to anyone
  • Experience in marketing, sales or a customer facing team
  • Experience with Hubspot software is a plus
  • Analytical skills to report back to senior stakeholders
  • Obsessed about finding new ways of delivering growth, motivated by hitting targets and capable of self-directing
  • Interested in sales psychology and communication, always pushing boundaries to figure out what messaging converts a prospect into a meeting
  • You're able to travel to London on a regular basis for trade shows, events and team meet ups


  • Base salary of £30-35k plus 20% bonus
  • 4.5 day standard working week
  • Share options
  • Remote first (London, UK preferred) and flexible working
  • 35 days annual leave (25 days standard plus 10 flexible public holiday days)
  • Pension contributions matched up to 5%
  • Comprehensive Health Insurance via Bupa
  • Enhanced parental leave & pay
  • Co-working space stipend
  • Quarterly all expenses paid team retreats
  • The latest Macbook and equipment for your home office
  • Professional development budget
  • Unlimited free books

Working at Sona

We take our health and mental health seriously, believing that we can only perform to our best when we are healthy, happy, and in control of when, where, and how we work. That's why we're fully remote and everyone works a 4.5 day week (you choose when you take the half day) with a fully flexible schedule.

We balance this with regular virtual stand-ups and all-hands so we're all aligned, and paid-for, in-person meet-ups so you can get to know your colleagues.

You can learn more about the team and what it’s like working at Sona here.

Compensation Range: £30K - £35K

Empower your frontline with the tools they need to make work easier every day

Working Week

We work 4.5 days per week. Everyone at Sona is encouraged to take a half day off each week. Pick your day, no conditions attached, we’ll trust you to manage your own time

Our 4 day week = any day off

Our Vacation Policy

We offer 25 days PTO (+1 extra day per year) plus flexible public holidays

Remote Working Policy

We've taken the decision to be fully remote, as that gives everyone the highest degree of flexibility and control over how and where they want to live and work.

Company Benefits

  • Mental Health Support
  • UK Pension contribution (up to 5%)
  • Salary ranges on job posts
  • Flexible working hours
  • Extended parental leave
  • 3x Yearly Retreats (last: Italy)
  • Share options
  • Equipment allowance

Our Team

We're a team of 89 across 13 departments:

  • engineering
  • sales
  • support
  • human resources
  • operations
  • entrepreneurship
  • product management
  • arts and design
  • business development
  • data science
  • +3 more teams

Desirable Skills and Experience

  • Outbound marketing
  • Sales strategy execution
  • Email marketing
  • Analytical skills
  • Sales psychology

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