Digital Optimisation Manager

Join Fox Group International as a Digital Optimisation Manager and play a pivotal role in driving our digital performance to new heights. As a disruptive force in the aesthetic industry, we have established ourselves as a global leader with our innovative e-commerce platform and portfolio of renowned brands. We are seeking a highly skilled and data-driven individual to optimize our digital presence and ensure we deliver an exceptional user experience across all touchpoints.

At Fox Group International, we value innovation, creativity, and continuous improvement. We foster a collaborative and supportive environment where talent is nurtured and ideas are encouraged. Join our team and harness your expertise in digital optimization to contribute to our mission of transforming the aesthetics industry.

Responsibilities

• Conduct in-depth analysis of website data and user behavior to identify areas for optimization and improvement.
• Develop and implement a comprehensive digital optimization strategy to enhance user experience, conversion rates, and overall website performance.
• Collaborate with cross-functional teams to design and execute A/B and multivariate tests to find the most effective website elements, layouts, and messaging.
• Perform regular audits of website performance, identifying and resolving any technical issues or barriers to conversion.
• Monitor key performance indicators (KPIs) and website analytics to track the impact of optimization efforts and make data-driven recommendations.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital optimization to ensure continuous improvement.
• Collaborate with web developers and designers to implement optimization strategies and ensure seamless user experience across all devices and platforms.
• Conduct user research and usability testing to gain insights into user behaviors and preferences.
• Identify opportunities for personalization and segmentation to deliver personalized experiences to different user segments.
• Manage and prioritize multiple optimization projects, ensuring timely execution and delivery of results.
• Provide regular reporting and analysis of optimization efforts, communicating findings and recommendations to relevant stakeholders.
• Minimum of 4 years of experience in digital optimization, digital marketing, or related field.
• Strong analytical skills with the ability to interpret complex data and draw actionable insights.
• Proven experience in implementing successful optimization strategies, resulting in improved website performance and conversion rates.
• Proficient in using web analytics tools, such as Google Analytics or Adobe Analytics, to track and analyse website performance.
• Experience with A/B testing and multivariate testing methodologies.
• Knowledge of website optimization best practices, including SEO, UX/UI, and responsive design principles.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience with website development and CMS platforms is a plus.
• Knowledge of HTML, CSS, and JavaScript is desirable.
• 4 day working week (8:30-5:30 Monday – Thursday) at our HQ in Warrington, just off J11 of M56
• Great salary (DOE)
• Enhanced Maternity and Paternity pay
• On-site parking (office ideally reached by car)
• Quarterly staff events
• Funding for staff training
• Private healthcare insurance
• Enhanced pension contribution
• Free access to Headspace app
• An exciting, fast paced working environment

If you have experience as a UX Manager, Customer Experience Manager, Digital Optimisation Manager or something similar, then we would love to hear from you. We welcome candidates from all sectors to apply. This could be your opportunity to join an industry leading, rapidly growing company giving you the chance to take your career to new heights.

Fox Group International is an equal opportunities employer and we are determined to ensure that no job applicant receives less favourable treatment on the grounds of personal or protected characteristics.