Client & Strategy Director

Impression Digital

We’re a global performance marketing agency. We deliver radical growth strategies with radical ambition, through our expertise in media, measurement and proprietary technology. We exist to transform market players into market leaders.

Everything we do is underpinned by awesome people, collaborating in an industry-leading creative and inclusive environment.

Headquartered in the UK, with offices in London, Manchester and Nottingham, we are now expanding our operation to the US. We’re looking for a Co-Founder & VP Paid Media based in the US to help us launch and scale our operation.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

Digital Strategy // Digital Transformation // Paid Media // Organic Media // Data & Technology // Creative

The Role

As the US Client & Strategy Partner/Director your role will be greatly varied. Alongside having responsibility for the overall digital success of our US clients, you will also work with Impression’s Global Leadership Team to launch and scale the US business.

You will be an entrepreneur at heart with a passion for thinking strategically. You will be capable of switching from client-side responsibilities to managing and growing an agency in the US through Sales, Marketing and Account Growth strategies.

Your success will be measured by the success of our clients performance and both the growth and profitability of Impression’s US P&L.

Salary: up to $150,000 DOE

In this role, you will:

Be the role model leader for establishing the Impression culture into the US office, living the Impression values and behaviours

Lead on the growth of Impression’s US business. Delivering the strategic digital vision to our portfolio of accounts that advertise in the US.

Have accountability for the US financial performance against targets. You will Shape our US marketing strategy, lead on our key pitch opportunities and speak regularly at various industry events and conferences, working with Impression’s sales team to drum up new opportunities.

Inspire and lead the individuals and teams within the agency to get the best outcomes for both the agency and Impression’s clients.

 Play a key role in the evolution of Impression’s wider service offering. Working with the Senior Management Team and Impression’s Global Leadership team to ensure the US business can maintain a competitive product proposition.

 Grow your personal profile and that of the agency through regular contributions to Impression’s own marketing, specifically through speaking, thought-leadership content and championing work internally and externally.

 Work with Impression’s Client Success Director and the Client Success team to ensure all US accounts receive the same high standard of service that Impressin is known for. Adopt and adapt relevant client centric initiatives into the US business and ensure we achieve our Account Growth, Account Retention and Account Profitability targets.

 Be commercially astute, working with Impression’s CS teams to ensure we maintain a strong contractual position with our US clients and we achieve our targeted renewal rates each year

 Work with Impression’s UK Divisional Departments and the Global Performance Director to ensure work is effectively reallocated where appropriate to the UK delivery teams. Working then with Impressions Operations and Finance teams to ensure our global operations run smoothly and profitably.

 Be an executive sponsor to our key accounts in the US. Build strategic partnerships with senior stakeholders to help move up us up the strategic relationship ladder and successful introduce Impression’s full service offering to support our client’s growth ambition.

 Support Impression’s leadership team to operate and run a business in the US that is compliant to all local laws and regulations

Requirements:

An entrepreneurial background or a hunger to start and grow something yourself.

 A proven track record of successfully growing large domestic and global brands predominantly through effective integrated digital strategies, covering the full spectrum of brand and performance.

 A genuine passion for nurturing talent, you are adept at recruiting, coaching and mentoring, with a history of inspiring both individuals and entire departments.

 Very good knowledge of the appropriateness and effectiveness of Impression’s full suite of digital marketing activities listed above.

 Exceptional enterprise level client management skills, giving great experiences that delight, without compromising on doing what is right for the brand.

 Experience making commercial decisions in order to achieve both departmental and company wide financial goals, including ownership of revenue growth and profitability.

 Demonstrable experience building your own personal profile, through thought-leadership content and/or public speaking.

 An expert in Pitch strategy and leading pitch teams with a proven track record of winning accounts with annual billings of over $500k.

 Experience in shaping and influencing both marketing and sales strategies to ensure growth objectives can be met.

Nice to have:

Experience of setting up and running a US business, including accountability for compliance across legal and employment criteria.

 Experience working within a Senior Management Team of a business, driving change through all levels through collaborative working and effective decision-making.

 Not ticking all the boxes? Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

What makes us different?

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, we offer:

Competitive salary – verified by an external salary benchmarking company $150,000+ DOE

4.5 working week

 Flexible working options - as per ways of working charter

 Generous paid time off along side national holidays

 Life leave – when something unexpected happens in your life and you need some paid leave

 Private medical insurance with access to EAP

 Dental cover

 Vision care

 Life insurance

 Competitive 401k plan

 Enhanced parental leave

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies

Strictly no recruitment agencies.