About Alida
What is Alida?
Alida is a customer-experience research platform that helps brands turn community feedback into action. The product is a "Total Experience Management" SaaS — companies use Alida to recruit and profile audiences, gather customer feedback at scale, and analyze the resulting insights to inform strategy. The pitch the company makes on its careers page: "Be bold, be vulnerable, be human, be you. Let's learn, lead and grow together."
Customers — disclosed in active JDs — include HBOMax, Adobe, Warner Bros. Discovery, Twitch, and lululemon. Alida has been recognised as a G2 Leader for User Research (Spring 2025), Great Place to Work-Certified 2024–2025, and one of Canada's Top Small and Medium Employers for 2024. The platform is the company's flagship; AI is woven through the product (Alida AI is the customer-facing brand for the embedded ML).
Where will I work?
Alida operates seven offices worldwide: Toronto (HQ at 214 King St W), Vancouver, New York, London, Paris, Munich, and Manila. The company runs a flexible hybrid model — teams determine their own in-office and remote schedules. JDs typically specify "we work on a hybrid basis," and Toronto + Vancouver are the two Canadian hubs.
What is the Alida team like?
Alida is around 450 people across product, engineering, sales, customer success, marketing, professional services, security/privacy/compliance, and people teams. The careers page lists four guiding principles: Permanently and flexibly hybrid, All-in together, Our voices matter (regular employee-feedback rituals), and Do great things. The company runs Employee Resource Groups and lists Diversity, Equity & Inclusion as a continuous improvement focus. Awards include the 2024 Best Workplaces for Women list and 2024 Best Workplaces in Technology by Great Place to Work Canada.
Work-Life Balance
Alida runs an internal three-part program called Alida Empowered:
- Summer 4-Day Work Week — Fridays are off during July and August to provide better balance in the summer months
- Mindfulness Fridays — no internal meetings on Fridays, year-round, so people get uninterrupted focus time
- Comprehensive and Flexible Vacation Program — Unlimited Vacation: "take vacation when you want it, how you want it"
On top of vacation, employees get five Alida family days of paid time off to support family needs.
Perks and Benefits
- Unlimited Vacation — take what you need, when you need it
- Summer 4-day work weeks in July and August (Fridays off)
- Mindfulness Fridays — no internal meetings, year-round
- Five Alida family days — paid time off for family needs
- Company-paid medical, dental, and vision for you and your family (US + Canada)
- Maternity and paternity leave top-up
- Mental health support: Telemedicine, cognitive behavioral therapy, medical Second Opinion, and an EAP
- Employer-sponsored retirement plan — RRSP matching (Canada) / 401(k) (US)
- Flexible spending dollars towards health, lifestyle, or RRSP
- Fitness Allowance (varies by region)
- Pet-friendly workspaces where possible