YouTube Channel Manager

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

About the Role

We’re looking for a Youtube Channel Manager with a deep understanding of YouTube to help launch, manage, and grow a content channel. This role blends strategy, execution, and analysis, with a strong focus on performance, audience engagement, and channel growth.

The ideal candidate understands how YouTube works at a granular level—thumbnails, titles, CTR, retention, SEO, Shorts, and community engagement—and is comfortable taking ownership of day-to-day channel operations.

Key Responsibilities

Primary Responsibilities

• Create 6 final thumbnails per month (with additional draft concepts as needed)
• Write titles, descriptions, tags, and chapters for long-form videos
• Produce 5 Shorts per week, including writing hooks for Shorts/Reels
• Schedule, publish, and manage YouTube content
• Post Shorts to YouTube and Instagram
• Maintain a simple content calendar
• Reply to YouTube comments and engage with the community

Secondary Responsibilities

• Review performance metrics (CTR, retention, watch time)
• Track early baseline metrics and identify trends
• Analyze existing content formats and suggest improvements
• Monitor audience questions and feedback
• Surface content ideas from comments and engagement data

Tertiary Responsibilities

• Research Pokémon TCG topics and trends
• Identify high-signal themes (sets, cards, market narratives)
• Propose A/B testing ideas as the channel grows
• Light Reddit participation (sharing YouTube links and engaging in comments)
• Strong understanding of YouTube growth, SEO, and analytics
• Experience launching or managing YouTube channels
• Ability to write compelling hooks, titles, and captions
• Experience with scheduling, publishing, and basic social media execution
• Comfortable working with performance metrics and optimization
• Knowledge of Pokémon / Pokémon TCG is required
• Social media experience beyond YouTube is a plus
• Fluent in English and strong written communication skills
• Organized, proactive, and comfortable working independently
• Nice to Have
• Experience with YouTube Shorts, Instagram Reels, or TikTok
• Basic design sense for thumbnails
• Familiarity with Reddit communities related to Pokémon or collectibles
• Hours: 20–25 hours/week
• Salary: USD $1,600–$1,900/month
• Schedule: Must be active around the time videos are published