Wholesale Channel Manager

Hey! We're Huel, and we're pleased to meet you �*

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Wholesale Channel Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

2025 is set to be another exciting year for Huel! We closed our ninth year with £214m in sales and expanded our retail range with Black Edition RTD, Daily A-Z Vitamin drinks, and Complete Nutrition bars. And there’s more to come—big innovations are on the way for FY25 and beyond. Our goal? Scale UK retail to £100m in the coming years.

Since launching RTD in retail in 2019, sales have soared. In the past 52 weeks alone, we hit £60m in RSV on Nielsen, with 62% YOY growth—cementing RTD as a hero product.

To fuel our UK retail expansion, we’re now hiring a Wholesale Channel Manager to grow our Wholesale Channel, expand into new customers, and drive NPD sales. Here’s a glimpse of what you’ll be involved in:

• Manage our existing Wholesale customers (Booker, Bestway, Unitas & Sugro). You’ll build strong, strategic relationships that help drive rapid growth for Huel and for the category.
• Continue to grow and build our ready-to-drink business while unlocking new listings in new categories such as Bars and Cans. New business wins is down to you, but also nurturing the relationship, onboarding and full account management to deliver great long term results and partnerships.
• P&L responsibility - you’ll be expected to deliver and surpass our budgeted financial and distribution targets and monitor and track account performance.
• Track Huel’s performance within the context of the category, you’ll be expected to understand the key drivers of performance and to be able to succinctly share the insights internally and with the customers. The customers will see you as someone who has their finger on the pulse and is a reliable source of insight.
• Analyse data to help build your sales presentations and to identify opportunities.
• Accurately forecast so we can remain in stock and so we can plan effectively.

What we're looking for in you

This role will best suit someone who is passionate about Huel and super excited about the prospect of driving growth over the coming few years. You’ll need:

• Approximately 5 years of national account management experience working within Wholesale, managing big customers such as Booker, Bestway, Unitas & Sugro and have a thorough understanding of how to win in this channel.
• To be an excellent communicator and relationship builder – you'll deliver key messages with impact, build strong rapport, and confidently handle tough conversations.
• To be commercially astute - you'll need to have a thorough understanding of the P&L and be confident with numbers & analysing data to identify opportunities & create selling stories to show customer and market performance.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

🕖 Hybrid working - We spend Mondays and Thursdays in the office together. The remaining three days have the option to be worked remotely

🌴 30 days annual leave PLUS bank holidays

🥤 Free Huel to keep you going

🐾 Dog friendly

🏋️ Free on-site gym with free classes, and we will give you your own nutrition plan

🧘 Free on-site wellness area offering infrared saunas and an ice bath

🧠 Free 1-on-1 therapy provided by Self-Space .

🏖️ 2 weeks a year to work remotely from anywhere! One week in the Summer and one week at Christmas

🏥 Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

⚡ Electric Car Scheme with onsite charging

🙋 Paid Volunteering Days

🚴Cycle to Work Scheme

🤰 Enhanced Family Leave

👪 Workplace Nursery Scheme

🎓 Huel Academy

💸 Paid Employee Referral Scheme

🎉 Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.

Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.

Meet our teams here.