Posted 2 months ago
Only considering candidates eligible to work in Kent, UK ⚠️
As VP of SEO - Strategy, you will act as the strategic lead across our portfolio, ensuring our work reflects how humans seek information across search engines, LLMs, social search, and emerging answer platforms.
Key Responsibilities
Strategic Leadership & Direction
- Develop and implement comprehensive SEO strategies across the full client portfolio.
- Oversee strategic direction for SEO and wider discovery activity, reflecting search realities across all modern platforms.
- Elevate thinking by embedding behavioural science and audience insights into all strategies during account reviews.
- Collaborate with the Innovation Lead to enhance strategies using AI (e.g., GEO optimisation, conversational search insights).
- Deliver holistic strategies by working closely with Paid Media, Content, Digital PR, and Strategy Director leads.
- Introduce new channels, testing frameworks, and Total Search experiment designs.
Commercial Growth & Marketing
- Identify and shape upsell and cross-sell opportunities across all agency services (Paid, Organic, PR, etc.).
- Manage SEO involvement in new business activity, including RFPs, proposals, scoping, and pitching.
- Represent the agency at key industry events to build relationships and new business pipelines.
Team & Department Development
- Provide strategic guidance and mentorship to SEO account managers.
- Lead the development of Strategy as a core pillar, with a roadmap for growing a Search Strategy function.
- Encourage curiosity, experimentation, and collaboration across SEO, Paid, Behavioural Science, and Creative teams.
- Work in close partnership with the Strategy Director on new business efforts.
- Work in close partnership with the Growth team on identifying opportunities for SEO account growth.
Innovation & Quality
- Champion a culture of experimentation and continuous optimisation across all search channels.
- Identify tools, technologies, and data sources that enhance strategy development and performance.
- Maintain high standards of quality across all strategic deliverables
The package
Salary: £60k+ DOE
Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and between Christmas and NY.-
Flexible working, 4-day work week, hybrid working available for some roles
Private Healthcare, inc dental from Vitality
OUR INTERVIEW PROCESS
- Cultural Interview with Office Manager (30 mins - Video)
- Initial Interview with Hiring Manager (30 mins - Video)
- Task Interview (1.5hrs - In person, Maidstone Office)
- Final Interview with CEO Becky (Video/Phone)
OUR CULTURE
Reflect Digital is more than just a workplace, we are a family, and we genuinely care for each other and for our clients and partners.
Our culture has evolved since being founded in 2011 and the Reflect Digital Way is here to help guide our culture forward. Our culture belongs to us and no-one else. Collectively we must nurture it to ensure we continue to build a family environment that team members want to stay within and new team members want to join.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people of colour are less likely to apply for jobs unless they meet every qualification. At Reflect Digital, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. According to the General Data Protection Regulation (GDPR), your information will be kept confidential.
