VP of Marketing

We are seeking an experienced and results-driven VP of Marketing to lead Scoro's marketing efforts and drive the company's growth to the next level.

As the VP of Marketing, you will play a critical role in driving our marketing strategy, leading a hybrid high-performing marketing team, and collaborating closely with our sales organization to achieve our revenue targets.

To succeed in this role, you should possess a proven track record as a marketing leader within a scaling B2B SaaS company targeting SMB and Mid-Market accounts and a strong history of collaboration with the sales team.

Your responsibilities include:

• Developing and implementing a comprehensive marketing strategy aligned with Scoro’s goals and objectives;
• Collaborating closely with the sales team to align marketing and sales efforts and drive revenue growth;
• Recruiting, leading, and mentoring the marketing team, fostering a positive culture of collaboration and innovation;
• Overseeing and optimizing all marketing activities, including digital marketing, content creation, social media, SEO/SEM, lead generation, events, and branding;
• Analyzing market trends and competitors to identify new opportunities and stay ahead of industry developments;
• Defining and tracking KPIs to measure the effectiveness of marketing initiatives and reporting these to the management board.

We offer:

• 4-day work week without compressed hours;
• Stock options package to all our employees;
• 3 paid medical days per year;
• Wellbeing perks, mental health services;
• Individual budget for books or courses & access to the Udemy learning platform;
• A cozy working space in Tallinn or London;
• Annual global events in Tallinn;
• An international team and unique company culture built on trust, common sense, and laughter.

You might be our newest Scorer if you have:

• Proven experience as a marketing leader in a scaling B2B SaaS company;
• Strong collaboration and alignment experience with sales teams to drive revenue growth;
• The ability to think strategically and formulate and implement effective marketing strategies;
• Excellent leadership and people management skills with a track record of building and managing high-performing marketing teams;
• In-depth knowledge of digital marketing channels, content marketing, SEO/SEM, social media, and lead generation;
• Analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing performance;
• Effective communication and presentation skills in English;
• The willingness and flexibility to regularly visit our Tallinn office.

You get extra points for:

• Knowledge or experience in the professional services industry.

At Scoro, we're an equal-opportunity employer and value diversity in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.