User Generated Content Growth Manager
Tractive
We’ve introduced a 3-day weekend for all full-time employees, at full salary. From June 2022, we’ll work 35-hour, 4-day weeks
Posted 2 weeks ago
Only considering candidates eligible to work in Linz, Austria ⚠️
About us
Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!
Your territory
As part of our US Performance Marketing team, you will:
- Innovate and scale North American UGC strategies to source, manage, and elevate high-performing content across channels
- Optimize workflows by managing submission pipelines, refining briefs, and enhancing overall content quality
- Ensure excellence by reviewing creator submissions and providing actionable, constructive feedback
- Act as the in-house expert on UGC best practices in a fast-paced D2C environment, staying ahead of trends and platform shifts
- Partner closely with Paid Social and cross-functional marketing teams to seamlessly integrate UGC into broader growth and marketing strategies
- Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
- Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level
Your profile
Key requirements:
- A track record of driving impactful UGC strategies in a D2C environment — you’ve delivered measurable results and aren’t afraid to champion new, creative approaches
- At least 3 years of hands-on experience in content curation, moderation, and optimizing workflows for scale and quality
- Strong project management and organizational skills, with the ability to juggle multiple priorities seamlessly
- A sharp analytical mindset — making data-driven decisions comes naturally to you
- Excellent communicator and collaborator who thrives in cross-functional teams
Does this sound like you?
- A creative, forward-thinking social media enthusiast with a passion for authentic content
- Equally strategic and detail-oriented — you see the big picture and fine-tune the details to get there
- Self-driven, adaptable, and energized by a fast-paced, ever-evolving environment
- A proactive problem-solver with a hands-on, “let’s make it happen” mindset
- Excited to collaborate with talented teammates across Seattle and Austria as part of a supportive, global team