Social Media Specialist
BruntWork
We create flexible, fully remote work opportunities in companies around the world. If you have the right skills and experience, you can work for any of our clients from anywhere with a good internet connection. You'll gain great experience and have the opportunity to apply for jobs in a range of different roles and industries in Australian, New Zealand, US, Canadian and UK companies. We want our endorsed candidates and staff (top 5% of applications) to succeed, so we'll help you with interview guidelines, tips on working with clients and support finding your dream job among our many remote work opportunities.
Posted 1 month ago
This is a remote position.
Schedule:
- Part-Time 9 AM to 1 PM Monday to Friday
- Client Timezone: Central Time
Client Overview
Join a thriving online beauty retailer specializing in premium wigs and hair extensions. This innovative company caters to a diverse clientele, with a focus on empowering women through high-quality hair products. As a rapidly growing e-commerce business, they’re seeking a talented individual to elevate their social media presence and drive customer engagement.
Job Description
As a Social Media Specialist, you’ll be at the forefront of shaping our client’s digital presence in the competitive beauty industry. You’ll manage multiple social media platforms, including Meta, Instagram, and TikTok, to engage with potential customers and build a vibrant online community. This role offers a unique blend of creativity and analytics, allowing you to craft compelling content while measuring its impact on business growth. You’ll work closely with the marketing team to develop strategies that resonate with the target audience of women aged 18-55, particularly within the Black American community.
Responsibilities
- Manage and optimize social media accounts across Meta, Instagram, and TikTok
- Engage daily with potential customers, responding to comments and direct messages
- Create and schedule 3-5 engaging social media posts per week
- Monitor ad performance and interact with users who engage with our ads
- Collaborate on email marketing campaigns, focusing on cart abandonment and follow-ups
- Provide weekly reports on social media metrics and campaign performance
- Stay updated on beauty industry trends and incorporate them into social media strategies
- Assist in developing and implementing new social media marketing initiatives
Requirements
- Proven experience managing social media accounts for business
- Proficiency with Meta Ads Manager and social media analytics tools
- Strong written and verbal communication skills in English
- Ability to create engaging content that resonates with our target audience
- Basic understanding of e-commerce operations and Shopify platform
- Familiarity with the beauty industry, particularly wigs and hair extensions
- Adaptability to new tools and platforms in the ever-evolving social media landscape
- Strong time management skills and ability to work independently
- Passion for beauty and fashion trends is a plus
