Social Media Community Management Coordinator

OUAI means “yes” in that casual, Parisian way. We’re here to give you the confidence to win life YOUR OUAI. Our Hair, Body, and Fragrance products were created for effortless routines and nourishment from head to toe. Founder Jen Atkin’s simple philosophy – “Life is hard. Looking good should be easy.” We don’t use sulfates or parabens—just the good stuff, just for you. Oh yeah and btw, we smell as good as we look. Our product categories, ranging from hair care and body care to fragrances, supplements, and merch, reflect this commitment to easy, effective, and enjoyable self-care. Join us on this journey where 'OUAI' is not just a word; it's a lifestyle."

What’s it like to work here?

Our culture is driven by our brand ethos (fun, purposeful and approachable) and our 5 Culture Codes. (1.) We Aren’t Afraid to Go First. (2.) We Don’t Compete, We Collaborate. (3.) We Ask Questions to Find the Best Answers. (4.) We Keep It Real In a OUAI That Feels Kind. (5.) We Go All The OUAI With Work and Play.

Our flexible trust-based culture is rooted in respect, empathy and compassion and is driven by employees who love doing great work and care deeply about the brand and each other.

OUAI does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

About the role:

At OUAI, our community is what drives us. As the Community Management Coordinator, you’ll engage with our existing brand friends & fans and help introduce OUAI to new ones. Just like you’ve built your FYP brick by brick, you’ll take ownership of how we show up in comments, replies, and DMs across social. You’ll speak directly to our audience, discover fresh talent, and spot emerging trends. You’re a connector of people with strong verbal and written communication skills. In this role, you’ll report to the Director of Social Media and collaborate with the greater marketing team and cross-functional partners.

What you’ll do:

• Respond to comments, tags, DMs, and mentions across social channels, all in our brand voice
• Help craft responses for launches, brand moments, partnerships, and FAQs
• Proactively engage with creators, fans, and collaborators to spark conversation and create viral-worthy interactions
• Explore ways to speak directly to our most loyal brand fans and community subgroups, e.g. via Broadcast channels, Close Friends, etc.
• Surface talent for potential collaborations and influencer partnerships
• Monitor social for inbound inquiries and relevant trends, helping us react in real time
• Source and identify social listening moments to be used for content
• Problem-solve by partnering cross-functionally to escalate or seek answers from relevant teams
• Be on the frontlines of communication and crisis management, using best judgement while following processes to escalate sensitive issues and feedback to internal stakeholders
• Act as the connective tissue between our community and internal stakeholders, including Brand Marketing, Product Development, Growth, and Digital teams
• Track and report on sentiment and social listening trends
• Identify and execute surprise-and-delight opportunities
• Help execute social community events that build brand love and fuel advocacy aligned to brand, product, + campaign objectives
• Join creative brainstorms and pitch ideas, including social-first concepts

What you'll bring:

• 1–2 years of experience in social media, marketing, or communications
• “We Aren’t Afraid to Go First.” – This means pitching bold community strategies, experimenting with new ideas and taking inspiration from outside the beauty industry, and leaning into relevant trends with a unique spin.
• Strong written and verbal communication skills - you’re fluent in social speak
• Good judgment and critical thinking - you’re quick to learn when to jump in and when to escalate
• A sharp eye for spotting brand-relevant trends, strong content, and creators
• A passion for community building and creating meaningful connections
• Your writing is sharp, quick, and creative
• You have work samples (or a social media-related passion project you’re proud of)
• You have a love of beauty, haircare, or fragrance
• Hourly Base Salary Range is $25.00-27.00 (based on experience) + potential for yearly bonus
• Medical + Dental + Vision
• Unlimited PTO
• 25+ Paid Holidays
• Matching 401k program
• Quarterly OUAI Product Stipend + Employee Discounts
• Flex Fridays
• Employee HSA and FSA
• Charity matching and education reimbursement
• Hybrid work reimbursement
• Move Your OUAI (Exercise Reimbursement)

Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds