SEO Team Lead

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Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.

For 18 years, we’ve been proud to be recognized as one of Canada’s top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings

Role Overview

Are you ready to take full ownership of an SEO team and play a key role in its growth? We're looking for a bilingual (FR/EN) leader who can guide, motivate, and develop a team—while also supporting business strategy and operational excellence.

You’ll be responsible for the SEO team—its development, performance, and well-being:

• You’ll lead client account growth and support sales efforts.
• You’ll ensure SEO deliverables consistently meet our high quality standards.

This is a great opportunity for a seasoned SEO professional with proven leadership skills who is eager to take their impact to the next level and contribute meaningfully to the growth of both the team and the practice.

Our Ideal Candidate

The ideal candidate is a bilingual (FR/EN) SEO leader—both strategic and people-focused—with strong agency experience. They are passionate about growing talent and driving results, excelling in team management, planning, and delivering high-quality SEO projects. Comfortable navigating both technical and business challenges, they know how to turn business objectives into effective SEO strategies, while fostering a collaborative, caring, and performance-driven team culture. Curious, detail-oriented, and motivated by innovation (AI, automation, evolving best practices), they are ready to take the lead and actively shape the future of our SEO team and practice.

Responsibilities

Leadership & Team Management

• Take full ownership of the SEO team: daily operations, motivation, coaching, and performance evaluations.
• Support and develop each team member through 1:1s, feedback, and growth plans.
• Plan team capacity, track time utilization, and allocate resources based on priorities.
• Lead recruitment, onboarding, and training processes for new team members.
• Foster team culture and engagement, promoting collaboration, performance, and a supportive environment.
• Work closely with our Technical Practice Lead to ensure a high level of expertise and rigor within the team.

Client Strategy & Operational Excellence

• Oversee the delivery of SEO roadmaps, audits, recommendations, and reporting.
• Be the “quality signature” across strategic, methodological, and operational aspects.
• Translate clients’ business objectives into concrete, high-performing SEO strategies.
• Act as a strategic advisor to key clients (C-level, marketing, e-commerce).
• Contribute to innovation in areas such as content, internal linking, AI, EEAT, and more.

Sales Collaboration & Growth

• Work closely with the sales team to support business development efforts.
• Participate in pre-sales meetings (strategy discussions, audits, SEO recommendations).
• Contribute to estimates, SEO sections of pitches, presentations, and sales materials.
• Track the SEO pipeline and identify opportunities for growth and new services.
• Represent the SEO practice in internal strategic discussions.

Continuous Improvement & SEO Product Roadmap

• Co-develop the SEO product roadmap (tools, processes, automation, AI integration).
• Propose and implement improvements to boost team performance and deliverable quality.
• Stay actively informed on SEO trends and best practices.

Knowledge and Skill Requirements

• 5+ years of experience in SEO, including 2+ years in a team leadership role, ideally within an agency.
• Experience in sales support or pre-sales is a major asset.
• Strong command of technical, on-page, off-page, and content SEO.
• Proficiency with key tools: Screaming Frog, Ahrefs, GA4, GSC, GTM, and CMS platforms (WordPress, Shopify, Magento).
• Fluent in both French and English, written and spoken, to effectively collaborate with bilingual clients and a national/international team.
• Excellent communication, presentation, and influencing skills.
• Recognized for your human leadership: coaching, feedback, team culture, and motivation.
• Ability to manage multiple projects, priorities, and stakeholders in a fast-paced environment.
• Google Analytics, GA4, and Hubspot certifications are a plus.

At Bloom, We Offer

Benefits

• 4.5 days work week;
• Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work-life balance and productivity;
• 3 weeks of vacation and 5 flex days;
• Agency closed between Christmas and New Years;
• Health and Dental Insurance;
• Access to telemedicine;
• (EAP) Employee Assistance Program;
• Deferred Profit Sharing Plan and Retirement Savings Plan;
• Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements);
• Flexible work schedule;
• Virtual and in person team-building activities;
• Training and certifications;
• Recognition Awards Program: we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card;
• Office supplies for home office;
• Corporate discount on certain gym memberships;
• Corporate discounts on glasses, sunglasses, contacts and others.

Office Perks

• Offices in Montreal and Toronto, easily accessible by public transportation;
• Discounts of public transit with Opus & Cie;
• Free healthy snacks, coffee & tea;
• Collaborative workspace;
• In-office bike parking.

Thank You For Your Interest

We sincerely thank all candidates who apply, however only those selected for an interview will be contacted.

Bloom is an equal opportunity employer and commits to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.

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