Senior Product Marketing Manager - Individual Giving

SENIOR PRODUCT MARKETING MANAGER - INDIVIDUAL GIVING

Salary: £48,000 - £52,000 per annum

Contract: 12-month fixed term contract

Hours: Full time 35 hours per week. We are open to flexible working arrangements i.e., compressed hours

Location: Stratford, London. Office-based with high flexibility (1-2 days per week in the office)

Closing date: Sunday 12 March 23:55

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That’s why we’re looking for someone talented, someone innovative and ambitious, someone like you.

This is an exciting maternity cover opportunity to plan, develop and execute marketing activity for Cancer Research UK’s Individual Giving portfolio, which raises tens of millions of pounds for our life saving research. You will lead an experienced team, working closely with a variety of internal and external stakeholders to deliver full funnel, cross-channel marketing campaigns for regular giving, donations and other products in the portfolio.

What will you be doing?

• Leading your team to plan, implement and optimise a year-round integrated cross-org product marketing programme - managing everything from planning, budgets, deadlines, stakeholders, creative, media, delivery, results and analysis

• Working closely with the Marketing Planning function and relevant Product team to feed overarching product strategy, objectives and campaign results and insight into the One Brief and consult throughout the planning process

• Translating the top-line cross-channel marketing strategy, KPIs and resource plan into product marketing plan, working with key stakeholders and agencies to develop this

• Overseeing and lead creative development and production across a wide range of channels and materials by leading your team to work collaboratively with creative agencies, freelancers and in-house designers

• Working with the Marketing Channel and Digital experts to ensure we are utilising the most effective channel mix to engage our key audiences and drive efficiencies where possible

• Working with Digital Marketing experts and Technology stakeholders to ensure that digital communications, campaign landing pages and the end-to-end journey is set up to maximise engagement and conversion

• Working with Data and Insight experts to ensure we are maximising the value of our data as an asset, and effectively using data to target the right individuals with the right message at the right time

• Managing and motivate key agencies and suppliers, ensuring they are driving value for Cancer Research UK and delivering best in class campaigns and content

• Working with stakeholders across F&M, P&I and R&I to ensure we are taking a holistic, one CRUK approach to engaging our audiences

• Working with Insight stakeholders in Marketing and across the organisation to track and monitor the impact of our campaigns, ensuring we are meeting and exceeding marketing objectives

What skills are we looking for?

• Significant marketing leadership experience, with proven track record of delivering results through effective team leadership, and strong knowledge of product marketing

• Strategic thinker with significant experience of translating strategy into operational planning, and delivering multi-channel marketing campaigns with strong digital marketing acumen

• Relevant experience of managing and motivating agencies and suppliers to drive maximum value from relationships

• Significant understanding of end-to-end supporter journeys and the role of different marketing channels in fully integrated campaigns

• Ability to build collaborative relationships and influence stakeholders at all levels

• Champions the supporter and the delivery of relevant, engaging communications and excellent supporter experiences

• A flexible approach to adapt to changing priorities

• A confident and effective communicator, including in difficult situations

• A professional marketing qualification, such as Institute of Digital Marketing or Chartered Institute of Marketing, or equivalent experience

What will I gain?

Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that’s impressive.

In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies, and processes to enable you to do your job well.

Our benefits package includes a substantial retirement plan, a generous and flexible leave allowance, discounts on anything from travel to technology, gym membership, and much more.

We don’t forget people have lives outside of work too and so we actively encourage a flexible working culture.

Our work – from funding cutting-edge research to developing public policy – will change the world. It’s exciting to be part of our team.

For the full job description and more information about working with us view our candidate pack

https://acrobat.adobe.com/link/review?uri=urn:aaid:scds:US:729e11e7-21e5-3a45-957b-a8bac1b123b4

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly and objectively.

For more information on this career opportunity please visit our website or contact us at [email protected]

For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, Twitter and YouTube.

There’s a place for everyone at Cancer Research UK. Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We're committed to creating an inclusive culture where everyone can be themselves and reach their full potential.

We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented, and believe that a diverse workforce will help us to beat cancer sooner.

If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you. We don’t expect everyone to meet all of the criteria listed.

We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen by emailing us at [email protected].

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.