Senior Marketing Executive

Purposeful planning. Cutting-edge strategies. A brighter future for all.

Senior Marketing Executive (Legacies)

£30,000 - £35,000 plus benefits

Reports to: Senior Product Marketing Manager

Directorate: Marketing, Fundraising & Engagement

Contract: Permanent

Hours: Full time 35 hours per week (compressed hours will be considered)

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Closing date: 21 July 2024 23:55

This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. If you require more time to apply as part of a reasonable adjustment, please contact [email protected] as soon as possible.

Recruitment process: Competency based Microsoft Teams interview

Interview date: w/c 29th July 2024

Please note: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

At Cancer Research UK, we exist to beat cancer.

We have an opportunity for an ambitious and passionate Marketing professional to join our Product Marketing team here at Cancer Research UK as a Senior Marketing Executive, specifically for Legacies marketing.

Legacies funds a third of Cancer Research UK’s research so delivering a high standard of marketing is incredibly valuable to the charity. As part of this, you will deliver an exciting portfolio of integrated, multi-channel, supporter-centric campaigns to take our fundraising to new heights.

What will I be doing?

• Undertaking internal and external landscape analysis to define and develop the audiences and product offerings that need activating as part of the product marketing plan
• Leading on the delivery of campaign set-up requirements in collaboration with Data Selections, Adobe, Web Analyst, Print Specialists, Social and Marketing Delivery teams
• Working with UX experts to devise pre-launch test and learn initiatives
• Manage the campaign set-up and management process across all channels, including social media, PPC, email and direct mail, ensuring campaign elements are audited prior to launch
• Leading on in-campaign reporting and post-campaign analysis
• Working with Adobe, Social and Marketing Delivery teams to deliver email, SMS, social and other specialist marketing activity.
• Managing the creative process through briefing to delivery, to develop compelling creative and content.
• Working with agencies, freelancers and internal teams to tailor creative, and optimise campaigns, to meet audience needs

What are you looking for?

• Relevant experience of delivering multi-channel campaigns (offline as well as digital) from planning through to execution and analysis, that meet campaign KPIs
• Good understanding of end-to-end supporter or customer journeys and the role of different channels in fully integrated campaigns
• Data-driven with a good understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation
• Experience of developing highly effective campaign assets for use across channels
• Experience of managing own workload, meeting deadlines and effectively handling changing priorities.

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination

Credible: Act with rigour and professionalism

Human: Act to have a positive impact on people

Together: Act inclusively and collaboratively

We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our careers web page.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.

One of our values at CRUK is Being Human. Whilst we understand that AI has it's benefits, we want to hear about why you’re personally interested in CRUK and what is motivating you to apply. We have noticed some applicants being less successful in their applications when using AI due to lack of real life examples. To level the playing field and ensure fairness for all candidates, we strongly encourage responses to be written in your own words, drawing from personal experiences and knowledge. We discourage the use of AI when completing your application form and throughout the process.

For more information on this career opportunity please visit our website or contact us at [email protected].

For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, X and YouTube.

Salary: £30,000 per annum + benefits

Contract length: Permanent

Location: Stratford w/ high-flexibility

Closing date: Sunday 22nd May2022, 23:55

Are you a self-motivated and sharp minded individual with strong marketing experience that can help us beat cancer?

Why we need you

We have an exciting opportunity to join us as a Marketing Senior Executive in our Legacy Marketing Team. Legacies funds a third of Cancer Research UK’s research so delivering a high standard of marketing is incredibly valuable to the charity. As part of this, you will deliver an exciting portfolio of integrated, multi-channel, supporter-centric campaigns to take our fundraising to new heights.

What will I be doing?

Make an impact every day by…

• Undertaking internal and external landscape analysis to define and develop the audiences and product offerings that need activating as part of the product marketing plan
• Leading on the delivery of campaign set-up requirements in collaboration with Data Selections, Adobe, Web Analyst, Print Specialists, Social and Marketing Delivery teams
• Working with UX experts to devise pre-launch test and learn initiatives
• Manage the campaign set-up and management process across all channels, including social media, PPC, email and direct mail, ensuring campaign elements are audited prior to launch
• Leading on in-campaign reporting and post-campaign analysis
• Working with Adobe, Social and Marketing Delivery teams to deliver email, SMS, social and other specialist marketing activity.
• Managing the creative process through briefing to delivery, to develop compelling creative and content.
• Working with agencies, freelancers and internal teams to tailor creative, and optimise campaigns, to meet audience needs

What skills are you looking for?

You’ll be able to bring to the role…

• Relevant experience of delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs
• Good understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns
• Data-driven with a good understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation
• Experience of developing highly effective campaign assets for use across channels
• Experience of managing and motivating agencies to drive maximum value from relationships
• Commercial awareness with experience of budget management
• Experience of managing own workload, meeting deadlines and effectively handling changing priorities.

What will I gain?

Without you we wouldn’t be able to achieve our aim of seeing 3 in 4 people survive cancer by 2034. So we want to reward you in as many ways as possible. Our benefits package includes discounts on anything from travel to technology, generous holiday allowance and much more. You’ll also be able to access a wide range of learning and development opportunities. And ultimately you’ll know that you’ll be changing lives through your work.

If you’re as ambitious as we are, join our collective force and enjoy an excellent career, as we save lives and add years.

Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.

We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact [email protected] or 0 20 3469 8400 as soon as possible.

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.