Senior Brand Manager

The position

Job description

As a talented and inspiring Senior Brand Manager, you will report directly to our Brand & Comms Team Lead and ensure that our brand remains recognizable, up to date and exciting to job hunters and companies.

Working in tight relation with the whole Marketing department (Creative Studio, Product Marketing and Growth Marketing), as well as with cross-functional teams (Product, Business, Media…), you will have the opportunity to define the strategy of our company’s key brands, develop creative campaigns that make us stand out and work with an extensive network of external partners.

Here’s a snapshot of you and your team’s future responsibilities:

• Brand Strategy: Monitor market trends and competitors’ activities, analyze brand positioning and consumer insights, define the overarching strategy for your brand in order to position it uniquely our market, build a yearly activation plan and define KPIs within set budget
• Campaign Development: Build briefs to create flagship and always-on communications initiatives, lead production and media activations across all the relevant channels (PR, social, paid media, events, partnerships, etc.), ensure that our brand is presented consistently across all touchpoints
• Drive the agencies holistically on strategic, budget aspects as well as the operational execution
• Stakeholder & Vendor Management: Drive alignment with internal teams (Marketing, Media, Business, Product, Tech…), identify a network of partners / agencies / freelancers / Medias / etc. that can support the execution of your strategy, drive and challenge them in full autonomy to reach your end goals
• Reporting & Analysis: Research and track key metrics to assess our brand health, proactively identify opportunities, measure the effectiveness of your strategy and report on its successes
• Support to internal teams: Supervision of messaging, visuals, storytelling, and all assets produced by and for other teams in order to ensure coherence with current brand guidelines and positioning

Preferred experience

At Welcome to the Jungle, we are all coming from (really) different backgrounds, that’s our main strength!

Our Senior Brand Manager would be someone with:

• 5+ years of experience in a brand management role, operating in a fast-paced environment and interacting with multiple stakeholders
• Solid strategic thinking and project management skills
• Track record in building creative campaigns that have a clearly monitored and demonstrated impact
• A strong interest in design and brand culture
• Excellent communication skills, both in French and English

Welcome to the Jungle aspires to promote a positive social impact. Its mission includes paying particularly close attention to fostering diversity, inclusion and equality within teams as well as within its community.

Recruitment process

• Step 1 : Visio interview with Laurène, Talent Acquisition Specialist (around 45 minutes)
• Step 2 : Visio interview with Alice, Vice President Brand & Creative (around 1 hour)
• Step 3 : Visio interview with Victor, Head of Design(around 45 minutes)
• Step 4 : Visio interview with Pauline, Senior Copywriter, and Laurène (around 1 hour)
• Step 5 : Visio interview with Göze, Head of Growth (around 45 minutes)