Regional Marketing Manager
We encourage a flexible working culture, including options such as a 4 day work week (80% salary), flexi-hours, job shares, job-splits, part-time, compressed and core hours.
Posted 1 week ago
Genuine innovation. Visionary solutions. Surprising results.
REGIONAL MARKETING MANAGER
Salary: £37,000 - £40,000 per annum
Hours: Full time 35 hours per week
We're open to a variety of ways of working, including compressed hours.
Location: Home-based, UK wide
Closing date: Sunday 29 January 2023 23:55
Interview date: W/C 6 February 2023
At Cancer Research UK, we exist to beat cancer.
We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That’s why we’re looking for someone talented, someone who shares our vision, someone like you.
This is an exciting opportunity to use through your regional marketing expertise and play a key role in supporting Cancer Research UK’s marketing function. You will deliver some of the UK’s most recognisable marketing campaigns, for activities such as Race for Life, ensuring they are aligned and integrated, providing regional expertise to ensure local marketing opportunities are maximised. You will also manage a Regional Marketing Executive to deliver best in class above-the-line regional marketing campaigns, working collaboratively with Audience & Product Marketing Teams.
What will I be doing?
Supporting the Senior Manager in translating cross-channel marketing plans and budgets into regional activation plans, providing regional expertise, and working with the marketing channel experts to drive media effectiveness
Working with Audience & Product Marketing teams to define and develop the audiences and product offerings that need activating regionally and consult on the development of cross-channel integrated briefs, working with key stakeholders and agencies to deliver these
Consulting with Audience & Product Marketing teams on the content creation, testing and optimisation process, working collaboratively with agencies, freelancers and in-house Creative Team to tailor national creative to meet regional audience needs
Managing the delivery of above-the-line regional marketing campaigns from planning and set-up through to execution and analysis, driving awareness of the Cancer Research UK brand and recruiting new audiences at a local level
Managing the continuous analysis of campaigns, reporting on performance to Audience & Product Marketing teams and key stakeholders
Driving a test and learn culture, ensuring user testing throughout and making insight-led recommendations to improve and optimise campaign activity to Audience & Product Marketing teams and key stakeholders
- Supporting Audience & Product Marketing and Planning teams to generate actionable insight driving long-term improvement of regional campaign
What skills are you looking for?
Proven leadership skills and the ability to manage competing priorities for yourself and others
Significant experience of delivering above-the-line campaigns, from planning through to execution and analysis, that meet campaign KPIs
Relevant experience of activating marketing plans at a regional level to deliver best in class localised marketing campaigns, with knowledge of the best regional marketing tools and channels
Significant experience of translating marketing strategy into tactical delivery plans by channel, audience and budget
Relevant experience of managing and motivating agencies to drive maximum value from relationships
Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation
Relevant experience of building positive working relationships and influencing others at all levels
Relevant experience of developing highly effective campaign assets for use across channels
Excellent project management skills including resource and risk management
- Strong Microsoft Office skills, including Excel and PowerPoint
For the full job description and more information about working with us view our candidate pack below…
What will I gain?
Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that’s impressive.
In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.
Our benefits package includes a substantial retirement plan, a generous and flexible leave allowance, discounts on anything from travel to technology, gym membership, and much more.
We don’t forget people have lives outside of work too and so we actively encourage a flexible working culture.
Our work – from funding cutting-edge research to developing public policy – will change the world. It’s exciting to be part of our team.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly and objectively.
There’s a place for everyone at Cancer Research UK. Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We're committed to creating an inclusive culture where everyone can be themselves and reach their full potential.
We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented, and believe that a diverse workforce will help us to beat cancer sooner.
If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you. We don’t expect everyone to meet all of the criteria listed.
We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen by emailing us at [email protected].
Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.