Product Marketing Manager

We are looking for a highly motivated and experienced Product and CRM/Lifecycle Marketing Manager for a maternity leave cover.

As the Product Marketing & CRM Manager reporting to the CMO, you’ll play a crucial role in creating and managing marketing strategies that facilitate user engagement, retention, and long-term loyalty to Ecosia. Working at the intersection of product and marketing, you will develop campaigns that communicate Ecosia's value proposition, use data-driven insights to tailor the user journey and implement CRM strategies to strengthen our relationship with users.

This position calls for a mix of leadership, creativity, analytical skills, and an enthusiasm for creating impact.

What you'll do

Product Marketing

1. Develop Go-To-Market Strategies
   • Craft and implement go-to-market plans for new features, updates, and product releases, ensuring alignment with the brand strategy.
   • Collaborate with Product and Engineering teams to understand and communicate Ecosia’s unique product differentiators.
2. Refine Audience Segmentation & Personas
   • Refine user personas to shape product positioning and tailored campaigns.
   • Utilize data analytics and user feedback to refine target audience segments and improve user journeys.
3. Market Analysis & Competitive Positioning
   • Research to stay current on competitor strategies and user trends, identifying opportunities for product improvements and differentiation.
   • Work closely with Analytics to monitor user behaviors and adapt marketing strategies for maximum engagement.
4. Messaging & Content Strategy
   • Develop messaging that emphasizes Ecosia’s climate impact and aligns with our brand values.
   • Support content creation for product updates, blog posts, social media, and other channels in collaboration with channel leads to strengthen user engagement and education.

CRM and Lifecycle Marketing

• CRM Strategy Development & Execution
  • Design, implement, and optimize CRM campaigns that nurture user loyalty and reinforce Ecosia’s mission of climate action.
  • Develop segmentation strategies for email, push notifications, and in-app messaging to increase user engagement.
• User Retention & Engagement Initiatives
  • Design and support programs that encourage ongoing usage and retention, including seasonal and event-based campaigns.
  • Implement personalization strategies that highlight Ecosia’s environmental impact for each user.
• Data-Driven Analysis & Optimization
  • Utilize CRM tools to evaluate user engagement metrics and adjust campaigns based on performance.
  • Conduct A/B testing to improve communication effectiveness and report on CRM impact to key stakeholders.
• Cross-Functional Collaboration
  • Work closely with Brand & Comms, Local Markets, and Creative teams to align CRM initiatives with wider marketing campaigns and seasonal pushes.
  • Collaborate with Product and Engineering to integrate CRM insights into product development for enhanced user experiences.

What you bring

• 7-10 years in Product Marketing, CRM, or Lifecycle Marketing, preferably within a digital consumer product or e-commerce environment.
• Proficiency with CRM platforms (experience with Braze preferred), data analytics tools, and marketing automation. Working knowledge of HTML for emails, being able to amend code from templates.
• Comprehensive data mindset with a proven ability to interpret and act on data insights. Ability to analyze and report on campaign performance, using data to continuously improve and optimize marketing strategies, user segmentation, and messaging.
• Excellent verbal and written communication skills, with the ability to distill complex product features into compelling narratives.
• Ability to create innovative campaigns that engage users and communicate Ecosia’s environmental impact.
• Advanced written and verbal communication skills, with copywriting experience. Written English should be native level.
• Ability to work individually and as part of a team in a fast, deadline-sensitive environment.
• A clear commitment to climate action and sustainable living.

Why Ecosia?

• What if your job made a real difference in the climate crisis? Join Ecosia and help plant millions of trees where people and ecosystems need them most.
• We are a diverse team, committed to equality, equity, and inclusion, with members of various backgrounds: sexual orientations, genders, ages, races, ethnicities, nationalities, physical and mental disabilities, family structures, and religions.
• We offer you the opportunity to balance work with other parts of your life. (Flexible working hours, 30 vacation days/year on a five-day week, designated Focus Times, remote work options) (not applicable to freelance contracts + different labor laws apply in other countries).
• Moving to Berlin for the first time? We welcome everyone and offer relocation support and visa/work permit assistance to new employees and their loved ones coming from abroad and within Germany (applicable for unlimited contracts).
• Our green benefits program, including subsidized public transport cards and bike inspection services, supports your sustainable living choices, varying by location (not applicable to freelance contracts).
• We support your professional growth through monthly learning days, hack days, online and physical libraries, a 2000€ development allowance per year, continuous feedback, etc. (not applicable to freelance contracts).

Q&A

How many people work at Ecosia?

116 (November 2024) - our departments include Engineering (incl. Platform), Product (incl. Design & BI), Marketing, Trees, Operations, and People and Culture.

Where is Ecosia based and what kind of a work set-up do we have?

We are a remote-friendly company with one office in Berlin-Wedding. People come to the office or work from home per their wishes and/or circumstances. Some roles require presence in the office at least from time to time. The Talent Partner will tell you more.

Compensation Range: €60K - €77K