Product Marketer

Are you our new Product Marketeer with a nose for growth? 🚀

Do you have commercial instinct and do you get energy from helping customers grow with the product? Then this role is really for you. We are looking for a Dutch storyteller who works data-driven and who, together with our product teams and customers, gets the most out of our HR & Payroll software. You will become the storyteller of our features — the person who brings every functionality to life and inspires users to discover more. Sounds good? Read on!

About Nmbrs:

We are a fast-growing scale-up that makes HR and payroll technology simpler, smarter, and more enjoyable. We have no managers, a flat organization, a 4-day workweek, and the freedom to really make an impact. We work with a team of driven people from Amsterdam, Lisbon and Stockholm.

Job requirements

What you will do:

You are a storyteller who turns product features into powerful stories so users experience the full value of our product. With your excellent command of Dutch you write persuasive texts that trigger action.

You make sure customers discover and activate the right features at the right time, with upsell as the primary goal. You use data, experiments (A/B) and customer insights to test and optimize campaigns.

You also smartly translate in-product campaigns to marketing material outside the product (such as calculators and content), ensuring activation and lead generation reinforce each other.

You will work closely with our other Product Marketeer, with whom you share responsibility for our product marketing approach. Together you ensure every launch hits the mark and that the product as a whole better matches what our users need.

You are our ideal Product Marketeer if you are good at:

• developing in-product communication flows (such as via WalkMe) that demonstrate feature value and stimulate use
• designing, testing and executing upsell campaigns that activate and upgrade customers
• storytelling: combining features into narratives that strengthen the customer journey
• writing persuasive texts in flawless Dutch that move users to act
• translating in-product campaigns into marketing material (feature pages, calculators, content) for activation and lead gen
• setting up and coordinating go-to-market strategies, in collaboration with product and sales
• conducting market and competitor research to identify opportunities and improve messaging
• creating marketing material such as product content and sales enablement materials
• training sales on new features, benefits and customer value
• defining, measuring and improving goals and metrics for product launches

What you bring:

You have at least 5 years of experience in marketing, product design or product management, of which at least 3 years in product marketing (within SaaS) and know how to drive growth with in-product communication.

You are analytical, creative and customer-focused and enjoy experimenting and optimizing.

You speak fluent Dutch and English and communicate easily with sales, product and support.

Additionally:

• You have a growth mindset: you are used to testing, learning and optimizing;
• You have experience with WalkMe or similar in-product communication tools;
• You are data-driven and build campaigns based on research and insights;
• You understand how to address different customer personas via the right touchpoints;

What we offer you:

• A gross monthly salary between €3,700 and €4,600, excluding holiday pay, depending on your experience.
• A pension scheme with a 15% employer contribution;
• A flat organization where you have the freedom and responsibility to do what you are good at and make an impact;
• Company Tesla cars for business use or a mobility allowance if you use your own car for business;
• A personal coach and an annual development budget for your growth;
• A 4-day workweek so you can keep space for what you need;
• A hybrid working model with offices in Amsterdam, Lisbon and Stockholm;
• Access to Visma's network and development opportunities (events, training, networking);
• The possibility to work up to 4 months from one of our foreign offices.

Ready to surprise existing customers with smart product marketing and in-app communication? Let's talk! 🚀

We celebrate diversity and promote an inclusive work environment where everyone feels welcome. Our recruitment process is fair and we encourage everyone to apply — regardless of background or identity.

As part of our hiring process, we conduct a criminal background check for all candidates reaching the final stages. This helps us ensure a safe and secure environment for everyone. In order to process your job application, we process your personal data. Please find our privacy policy at https://www.nmbrs.com/privacy.