PLG Product Marketing Manager

About Lucidya

Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a Product-Led Growth (PLG) layer across our suite of products, designed to make the platform self-serve and adoption seamless. We are seeking a Product Marketing Manager (PMM) to lead the strategic orchestration of PLG initiatives.

About the Role

You will own lifecycle messaging, go-to-market positioning, and campaign execution to drive user adoption, engagement, and trial-to-paid conversions. Every interaction, from an email, tooltip, or explainer video to a landing page or demo, should align with PLG principles of clarity, relevance, and velocity.

This role is perfect for someone who thrives on crafting persona-driven onboarding, orchestrating lifecycle campaigns, and optimizing adoption funnels in a fast-paced SaaS environment.

What You’ll Do

• Define PLG adoption strategy: Map user journeys (awareness → signup → activation → adoption → retention), identify friction points, and establish success metrics.
• Segment ICPs and personas: Prioritize audiences based on behavioral insights and tailor messaging to their needs.
• Build learning & enablement assets: Create knowledge hubs, tutorials, walkthroughs, videos, and demos to drive adoption and reduce friction.
• Plan & execute lifecycle campaigns: Design onboarding, trial upgrade, renewal, and in-app campaigns using tools like HubSpot, Intercom, WebEngage, or CleverTap.
• Draft landing pages & demo messaging: Collaborate with PMs and Designers to create persona-driven landing pages, demo flows, and SEO content aligned to funnel goals.
• Manage analytics & dashboards: Define event taxonomy, configure dashboards, and monitor performance with Analysts.
• Oversee PLG tool stack: Manage adoption, automation, analytics, and engagement tools (e.g., UserPilot, Amplitude, Storylane, HubSpot).
• Optimize revenue & conversions: Improve trial-to-paid conversion rates and adoption metrics by refining funnel effectiveness.
• Align lifecycle content: Ensure consistency of messaging across emails, landing pages, demos, and product experiences.
• Drive experimentation: Design, test, and iterate growth experiments that accelerate activation and retention.

What We’re Looking For

• 3+ years in B2B SaaS Product/Growth Marketing with hands-on PLG exposure.
• Proven expertise in onboarding flows, lifecycle campaigns, and self-serve funnels.
• Strong background in persona mapping, messaging, positioning, and GTM strategy.
• Experience with trial-to-paid conversion optimization and product adoption journeys.
• Proficiency in tools such as Mixpanel, Pendo, UserPilot, Intercom, HubSpot, WebEngage, MoEngage, Storylane.
• Basic technical understanding of APIs, integrations, webhooks, and JSON to collaborate effectively with Product & Engineering.
• Excellent storytelling and stakeholder management skills (written and verbal).
• Strong cross-functional collaboration with Product, Sales, Marketing, and CS.
• Analytical, data-driven, and comfortable with rapid experimentation.
• High ownership mindset with the ability to lead initiatives end-to-end.

Why Join Us

🚀 Lead the PLG go-to-market strategy across multiple modules

🌏 Work fully remote with a collaborative global team

📚 Build deep expertise in lifecycle marketing, product adoption, and self-serve funnels

💡 Own high-impact campaigns that directly drive adoption, retention, and revenue

👉 This role goes beyond traditional Product Marketing, it’s designed for someone who wants to own adoption, self-serve growth, and lifecycle excellence in a high-growth SaaS company.