Performance Marketing Manager

Performance Marketing Manager

We have an exciting opportunity for a Performance Marketing Manager to join our team at Chani Nicholas Incorporated.

About Us

CHANI is a queer, feminist-led team on a mission to support everyone in living their purpose. We believe that astrology can be a tool for healing and self-awareness, and hope that it can ultimately help transform us and our world for the better.

We start within, by prioritizing our team’s wellbeing with a salary floor of $80,000 before benefits; a four-day workweek; fully covered health, dental, and vision insurance; a 401(k) with a 5% match; unlimited menstrual leave; gender-based violence paid and protected leave; seven weeks of paid office closure a year; unlimited PTO with a vacation stipend; and a wealth-building stipend.

We also believe in mutual aid as a practice and give 5% of all our company’s revenue directly to queer, trans, Black, Indigenous, people of color, and/or disabled survivors of gender-based violence via freefrom.org.

The Job

We’re looking for a dynamic, data-centric Performance Marketing Manager with a deep understanding of App Store Optimization (ASO), eCommerce sales and conversion marketing, data-driven marketing strategies, and paid media management. You will develop and implement strategies driving successful customer acquisition and retention, driving mid and lower funnel activities for both the CHANI app and our online store.

What You’ll Do

• Marketing campaign management: plan, execute, and optimize digital marketing campaigns across various channels including SEO/SEM, email, push notifications, social media, influencers, affiliates, and paid advertising;
• App subscriber acquisition: implement strategies based on performance metrics to drive subscriber acquisition through marketing creative experimentation, free trial/offer/promo testing, paywall optimization, and landing page optimization;
• eCommerce: develop streamlined eCommerce strategies and optimized customer journeys for a seamless customer experience on Shopify;
• Measurement and reporting: Maintain regular marketing reporting dashboards; develop goals and KPIs for all customer acquisition and retention marketing initiatives while regularly monitoring performance to identify areas for optimization;
• Innovation and collaboration: Collaborate with cross-functional teams internally and externally, including product, content, brand marketing, analytics and engineering to align on overarching business goals; provide actionable insights and recommendations to senior leaders around marketing innovation and revenue growth;
• Retention & Engagement: Design and execute performance marketing strategies to improve LTV, ROAS, and user retention by leveraging behavioral data;
• Paid Media Management: Own the strategy, execution, and optimization of paid advertising across Google Ads, Meta, TikTok, and other relevant channels; and
• A/B Testing & Experimentation: Implement rigorous testing frameworks for ad creatives, messaging, and funnel optimizations.

Who You Are

• 5+ years of professional experience in digital marketing and analytics;
• Proficient in data analysis and A/B testing methodologies to optimize performance;
• Exceptional communication and presentation skills with the ability to simplify complex concepts;
• Proactive and adaptable in an agile work environment;
• Proficiency in marketing measurement, analytics, and automation platforms, (e.g., Amplitude, Mailchimp, AppsFlyer, SEMrush, etc);
• Familiarity with Apple App Store and Google Play Store best practices;
• Proficiency in paid media strategies and platforms such as Meta, Google, TikTok, etc;
• Excellent with Excel and Google Sheets; and
• Experience with eCommerce strategies on Shopify.

What We Offer

• $90,000 salary (plus $10k in additional, annual stipends for a total of $100k)*;
• Fully covered health, dental, and vision insurance;
• A 401(k) with a 5% match;
• A flexible work-from-home policy;
• A 4-day workweek;
• 7 weeks of paid office closure a year;
• 4 months paid parental leave;
• Unlimited, flexible paid vacation (subject to approval), plus a vacation stipend;
• Gender-based violence paid and protected leave;
• Unlimited menstrual leave for people with uteruses;
• An annual tech stipend;
• A personal and professional growth stipend; and
• A stipend to help you build wealth.

*Please note that we do not currently accept counter-offers to the salaries stated in our job listings. There is, however, room for growth within the first year of employment.

How to Apply

To apply, please send your cover letter, resume, list of 3 references (including names, positions, relationship, and email address), in a single PDF to Sabra Mohamed at [email protected] with the subject line “Performance Marketing Manager Application.” Please include your name and pronouns on all documents. We expect to receive a large number of applications for this position, so your cover letter is your best opportunity to demonstrate why you are the right person for the job. Please also note: we will not contact your references without notifying you first.

Folks who are queer, trans, non-binary, Black, Indigenous, people of color, disabled, parents, are/have been system-impacted, are immigrants, and anyone who has experienced systemic oppression and/or gender-based violence are encouraged to apply.

Please note that because we expect to receive a large volume of applicants, we will only be in touch if we would like to move you forward to the next round. You will receive an auto-reply confirming the reception of your application - if you sent it to the correct email address, we received it. We also check our spam folders regularly so if it went there for any reason, we will retrieve it. Thank you for your understanding.

The Interview Process

1. The team reviews your cover letter and resume.
2. The Director of Marketing will reach out to conduct a 15-30 minute phone interview. You'll participate in a technical interview with our Director of Marketing. You’ll be asked a series of behavioral and technical questions.
3. You’ll participate in a group interview with the VP of Growth, Director of  Production and the Director of Copy.
4. You’ll participate in a group interview with the President, CEO, and Chief of Staff.
5. The team reviews all feedback.
6. We make a final decision and notify you.

Location

This position is fully remote, within the US, though you must be willing to travel NYC annually for in-person retreats and department meet-ups as needed.

Employment Type

Full-time position (32 hours per week).

Details

Applications will be reviewed on a rolling basis, beginning on March 5th, 2025. This position will remain open until filled. We are looking to fill the role immediately.

Position reports to: Director of Marketing