Paid Search Account Manager

ABOUT US

SINE Digital is the leading digital media and digital performance agency for the arts, entertainment, and culture sectors. With offices in London and New York, we deliver data-driven marketing, digital strategy, and technology solutions for the world’s most prestigious theatres, live venues, and cultural institutions.

ABOUT THE ROLE

As Paid Search Manager, you’ll play a vital role in shaping and delivering SINE Digital’s Paid Search strategy. Reporting to a Senior Paid Search Manager, you’ll oversee a small team, acting as a channel specialist responsible for driving innovation, ensuring best practice, and achieving outstanding results for our clients.

This position requires solid hands-on experience in client communication, campaign strategy, and performance management across key search platforms, including Google (Search, PMax/Shopping, Demand Gen), Microsoft Ads, Amazon Search, and Apple Search. Collaboration with our SEO and Paid Social teams will be key to delivering integrated, data-driven strategies.

RESPONSIBILITIES

Campaign Management & Strategy

• Lead end-to-end campaign setup, optimisation, and reporting across all major search platforms.
• Conduct in-depth keyword research, audience analysis, and competitor insights to inform strategic planning and campaign structure.
• Ensure campaigns meet SINE’s best practice standards through regular QA checks and performance reviews.
• Develop, present, and deliver paid search strategies that align with client KPIs and budgets.
• Translate performance data into actionable insights using in-platform and third-party analytics tools.
• Identify opportunities for testing and innovation, fostering a “test-and-learn” culture within the team.
• Stay ahead of emerging trends, platform features, and new tools, sharing insights with colleagues and clients.
• Collaborate with the Paid Social, SEO, and Data teams to create cohesive, cross-channel strategies that drive full-funnel performance.
• Maintain relationships with platform partners (e.g. Google, Microsoft) to stay informed on new products, betas, and opportunities for clients.
• Oversee onboarding and account setup processes, ensuring timelines, deliverables, and assets are managed effectively.

Client Relationship Management

• Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions.
• Present campaign results, insights, and growth recommendations clearly and confidently.
• Partner with Account and Client Directors on quarterly reviews, post-campaign analyses, and long-term planning.

Line Management

• Manage and mentor junior team members, ensuring workloads are balanced and development goals are met.
• Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth.
• Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture.
• Lead by example in fostering collaboration, curiosity, and performance excellence across the team.

Operational Excellence

• Oversee budget management for your accounts, including forecasting, pacing, and billing accuracy.
• Lead performance forecasting and budget planning to ensure client targets are met efficiently.
• Leverage automation tools, scripts, and data feeds to improve efficiency and consistency across campaigns.
• Conduct regular audits to identify performance opportunities and improve efficiency.
• Contribute to internal best practice documentation, new business pitches, and internal training initiatives.
• Support the development of internal resources and process improvements to continually enhance SINE’s Paid Search offering.

As part of our dynamic, lively and fast-growing team, you’ll need to demonstrate the following:

• 2.5 - 3+ years of Paid Search experience - agency background desirable.
• Expertise across Google Ads (Search, PMax/Shopping, Demand Gen), Microsoft Ads, and Amazon.
• Strong proficiency in keyword research, campaign planning, execution, reporting and performance analysis using tools like GA4 and SA360.
• Proven experience in full-funnel campaign planning and management, with an understanding of the broader media mix.
• Strong communicator with the confidence to lead client conversations and presentations.
• Organised, detail-focused, and comfortable managing multiple accounts simultaneously.
• Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint.
• Proactive, collaborative, and eager to innovate within a fast-paced digital environment.
• 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
• Competitive salary, benchmarked annually.
• Early Friday finish at 3pm (subject to business needs).
• Enhanced family and personal leave policies.
• Health cash plan (after 3 months) and employee assistance programme.
• Hybrid working with home equipment allowance.
• Regular social events and free tickets to live events.
• Modern Fitzrovia office with local discounts and wellbeing perks.
• Structured personal development programme and access to industry conferences.
• An active social events calendar and opportunity to input into the social calendar
• Opportunities to help further shape the business culture and agency benefits.