Paid Media Analyst


In September 2023, we switched to a 4.5 day work week - finishing at 12:30pm on Fridays.

Only considering candidates eligible to work in Nottingham, UK ⚠️

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham and London.

Impression recently took home the award for the Best Large Agency to Work for and we continuously strive to ensure the best possible work-life balance for our team.

As a successful candidate, you will be given a clear progression path. We want rising talent to grow with us and there is ample opportunity for you to progress to the next level.

We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®.

As our agency continues to grow, we are looking for an enthusiastic Paid Media Analyst (Early Careers) to grow with us and become a part of our journey.

Impression are now taking applications for an early-careers position within our Paid Media department. This is an exciting opportunity for an enthusiastic individual to join the company within an entry-level full-time role.

We are looking for bright and motivated individuals who are excited at the prospect of working in a fast-growth digital marketing agency. These roles involve supporting our team across a portfolio of existing clients and new prospects to improve their digital marketing performance (specifically across Paid Search and Paid Social advertising).

As a successful candidate, you will be provided with all the training you need to progress within the business. We want rising talent to grow with us and there is ample opportunity for you to progress to the next level.

We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®.

The Paid Media Roles

The purpose of the Paid Media role is to help increase a client's return on advertising spend while managing their accounts and campaigns across a variety of platforms. These include (but are not limited to:

  • Google and Microsoft Ads for Search, Shopping and Display ads
  • Meta (Facebook & Instagram) and TikTok for Social ads
  • YouTube for Video ads

Typical activities will include keyword research, campaign building, ad copywriting, optimising accounts and reporting on performance, with client communication as part of the role too.

Who are you?

  • You’re an excellent communicator, both verbally and written
  • You’re inquisitive, like to ask questions, and are always looking to learn
  • You manage your time well and know how to prioritise
  • You’ve got strong attention to detail and like to be thorough
  • You work best within a team, and get joy from helping others

Desired experience

  • Any marketing-related experience is beneficial
  • Ideally experience in digital marketing or similar (SEO, PPC, programming, PR, social, design, copywriting and editing)

  - Completion of Google Digital Garage, Google Ads Certifications and/or Google Analytics Individual Qualification, or equivalent experience with Google Analytics or Ads, or Meta Blueprint.

  • A demonstration of passion in a subject, topic or activity outside of degree study
  • Any relevant accreditations or study
  • A demonstration of keeping up to date with industry changes (e.g. reading relevant industry blogs or attending events)

... Not ticking all the boxes?

Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

Salary: £22,400

Please note, this is a hybrid role. We encourage employees at this level to capitalise on the benefits of in person time with their teams, so we will only hire candidates no more than 25 miles away from our office.

What makes us different?

  • We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, here's what else makes us standout as a great employer:
  • Competitive salary – verified by an external salary benchmarking company
  • Flexible, hybrid working options - as per ways of working charter
  • 4.5 day working week, Friday afternoons off!
  • Private medical insurance with access to EAP
  • Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
  • Enhanced sick pay - eight weeks full pay, eight weeks half pay in a twelve month period

- Access to impression funded sessions with OpenUp, a virtual therapy platform in 30 languages for yourself and up to three members of your family

  • Enhanced parental leave
  • 28 days annual leave, plus bank holiday
  • Life leave – when something unexpected happens in your life and you need some paid leave
  • Pregnancy loss and parental bereavement leave
  • Compassionate leave
  • Eye-care vouchers
  • Opportunity to save on and spread the cost of new tech through Techscheme
  • Railcard salary sacrifice scheme
  • Budget for books, tools and software
  • A full social calendar with a budget per person
  • Summer and Christmas party (off-site)
  • Chance to attend national and international conferences
  • Top Apple equipment to use at work
  • Savings on bikes and accessories through Cyclescheme
  • Contributory pension scheme
  • The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.


Strictly no recruitment agencies.

Our Recruitment Process

Due to unprecedented interest in this role, Impression is implementing a couple of stages to this recruitment. To help you understand what this will look like, we’ve included details below:

Step 1: Apply and first-stage assessment.

If you’re interested in the role, click the apply button. You will then be asked to register by completing a form with some details about yourself - including supplying a CV and covering letter.

There are also some short application questions to answer - however we’re more interested in your areas of particular personal interest in Paid Media, and how your previous experience might relate to the questions, than purely getting the ‘right’ answer.

We will also ask you to complete a short data analysis task. This gives you an insight into the type of work you might get involved with. It’s also a chance for us to assess your skills in data analysis.

The data analysis task and application questions combined should take no more than 30-45 mins to complete.

Step 2: Attend recruitment day

The final stage of the application process is a half day of assessments held in person at our Nottingham head office on Wednesday 7th August. There will be other candidates in attendance and a couple of the Impression team involved. You’ll be asked to complete a mix of tasks, including short problem-solving style activities, group tasks, and a one-to-one interview.

But the day isn’t just about us assessing you – you’ll get to learn more about us too, see the office environment, and learn about our values and our culture. You’ll also get to talk with some of our current colleagues who can tell you about their own journey and answer your questions.

What you’ll need

You will need access to a laptop or tablet, and to bring along your ID. If relevant, please bring along your proof of right to work in the UK.

We appreciate that not everyone has access to a laptop or tablet. And that’s OK, we can help if that’s the case. Just let us know beforehand so we can get any equipment you might need set up.

How to prepare for the recruitment day

While there’s nothing specific you can prepare in advance, we do recommend spending time reviewing the job description, company information, and preparing any questions you’d like to ask us about the role.

Step 3: Successful Candidates

Successful candidates will be provided with a job offer to start working at Impression from the 10th September. Hopefully this date will work for you, but don’t panic if not - we can discuss this when the time comes!

Multi-award-winning digital marketing agency with a focus on growth, inclusivity, and positive impact.

Working Week

In September 2023, we switched to a 4.5 day work week - finishing at 12:30pm on Fridays.

Our Vacation Policy

We offer 28 days annual leave plus public holidays.

Remote Working Policy

We work hybrid remotely - with offices in Nottingham, Manchester and London.

  • Nottingham
  • Manchester
  • London

Company Benefits

  • Private medical insurance
  • Contributory pension scheme
  • Enhanced parental leave
  • Equipment allowance
  • Life insurance
  • Professional development budget
  • Sabbaticals
  • Enhanced Sick Pay with therapy sessions via HelloSelf

Our Team

We're a team of 210 across 13 departments:

  • media and commmunication
  • arts and design
  • engineering
  • sales
  • marketing
  • business development
  • finance
  • operations
  • consulting
  • entrepreneurship
  • information technology
  • +2 more teams

Desirable Skills and Experience

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