Paid Ads Specialist

This is a remote position.

Role Name: Paid Ads Specialist

Schedule:

• Part-time, flexible hours (minimum 20 hours per week)

Client Timezone: AEST (Australian Eastern Standard Time)

Client Overview

Join a dynamic manufacturing company based in Brisbane, Australia, poised for growth and eager to establish a strong online presence. This forward-thinking business is investing in digital marketing to expand its reach and solidify its market position. As they embark on this exciting journey, they’re seeking a talented individual to spearhead their digital marketing initiatives and drive tangible results.

Duties and Responsibilities:

• Monitor and optimize Google AdWords campaigns to maximize ROI and drive targeted traffic to the website.
• Develop and manage paid advertising strategies across social media platforms, including Instagram, Facebook, LinkedIn, and Pinterest.
• Create and maintain detailed reports on the performance of paid ads, using Google Analytics and other tracking tools to measure success.
• Collaborate with the marketing team to align paid ads with broader digital marketing strategies.
• Support the design and creation of digital content for ad campaigns, working closely with content creators to ensure consistency and effectiveness.
• Assist with email marketing campaigns and monitor their performance.
• Maintain a marketing calendar focused on scheduling and executing paid campaigns.
• Perform ad-hoc tasks as required by senior staff to support the overall marketing strategy.

Skills and Experience:

• Strong experience with Google AdWords and analytics tools.
• Proven track record in managing and optimizing paid ad campaigns across multiple social media platforms.
• Familiarity with Wix and content management for landing pages or ad-related web content.
• Ability to show month-by-month results from paid campaigns.
• Strong organizational skills and attention to detail.
• Proficiency in Canva and Adobe Photoshop for ad content creation.
• A proactive attitude and strong analytical skills.

Benefits:

• Competitive salary with a bonus incentive.
• Join a growing business with a collaborative and supportive team environment.