Mass Participation Manager - Products

We’re looking for a Mass Participation Product Manager to lead the delivery and growth of our owned events portfolio, including our flagship Walk of Light and Walk the World campaigns, while shaping new and exciting supporter experiences.

Working in our Mass Participation team, you'll play a key role in managing end-to-end campaigns, developing innovative new products, and helping us grow income and supporter engagement across the UK.

You’ll bring experience in mass participation events, strong project and budget management skills, and a collaborative, innovative mindset. You’ll also be passionate about building excellent supporter journeys and using data to drive decisions and improve performance.

You'll be working with talented colleagues, agencies, and supporters, driving forward a bold fundraising strategy, and changing lives for people affected by blood cancer.

Expected travel for this role is: Whilst there are no fixed number of days per week required to attend the office, the successful candidate will be required to travel to meet internal and external stakeholders, attend monthly and quarterly team days in the London office and travel nationally to away days and fundraising events.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspective.

Application DeadlineSeptember 21, 2025DepartmentEngagementEmployment TypePermanentLocationLondon/HybridWorkplace typeHybridCompensation£38,000 - £42,000 / year

Key Responsibilities

• To project manage and deliver Blood Cancer UK’s owned events and products portfolio including planning, marketing, delivery and evaluation.
• To build and maintain relationships with internal and external stakeholders to deliver projects to success including working with agencies to deliver successful campaigns. To provide support to the Mass Participation Lead and contribute to the continued development of the Mass Participation team strategy.
• To be responsible for monitoring and managing team income and expenditure budgets, and highlighting variances to the Mass Participation Lead.
• To take accountability for regularly reviewing processes, recommending change, adapting activity, and implementing mitigation plans as needed
• Oversee process development and ensure all supporters receive an outstanding supporter journey which recruits, converts, retains, and develops participants to deliver income growth and long-term support for the charity, whilst testing and learning with new technologies (e.g. WhatsApp messaging and leveraging AI)
• To share best practice around product development and innovation, across the organisation to support with upskilling other individuals and teams in this area
• To champion and implement ED&I and sustainability initiatives across all mass participation events.
• To be proactive in keeping up to date with industry trends and changes both within mass participation events as well as the wider fundraising sector.
• Supervise staff and/or volunteers to ensure appropriate training and high performance.

Skills, Knowledge and Expertise

Knowledge

• Understanding of budget management
• Knowledge of planning and monitoring digital marketing campaigns with a broad knowledge of appropriate and effective marketing for events

Skills

• Ability to handle a variety of tasks simultaneously and meet tight deadlines in a fast-paced environment whilst maintaining a high standard and an attention to detail
• Ability to work collaboratively and build and maintain relationships with internal stakeholders to foster team spirit and achievement of shared goals to achieve the best results
• Experience of managing relationships with agencies and external suppliers, and possessing the ability to manage and influence external partners
• Confident using data and insight to improve performance and make decisions
• Excellent written and verbal communication skills, with the ability to understand and convey complex conceptual ideas and information to a variety of audiences using a range of formats

Experience

•  Project management of third-party and, ideally, owned mass participation events
• Experience of managing and improving supporter journeys to maximize income, and retention

About Blood Cancer UK

FLEXIBLE WORKING & OUR BENEFITS

We welcome conversations about part time working, job shares, and all forms of flexible working right from application stage. You can get in touch with us at [email protected] if you want to ask us anything about flexible working.

Benefits: We think our benefits are brilliant, and the majority start from day 1. These are just a few of them:

• 30 days annual leave PLUS bank holidays
• Generous pension scheme and Life Assurance
• Enhanced maternity, paternity and adoption leave, as well as study leave and a day off to move house
• Wellbeing is a priority for us, we offer a wide range of individual and team support in our Wellbeing Hub
• Our Academy is our in-house Continued Professional Development (CPD) learning and development programme, including an internal mentoring scheme. We have organisation-wide focus days, which are days set aside for you to focus on your own development, without being interrupted by emails and meetings.
• Cycle to work and season ticket loans
• Opportunity to take sabbaticals

You can find full details about our benefits on our website.

Location: Working agile means we changed from having a culture where people are expected to be in the office from 9am to 5pm to one where we’re much more focused on what they deliver. We've built a positive culture where autonomy, trust, wellbeing and flexibility allow us to recruit and retain the very best people.   We recognise that teams still need to come together regularly to develop relationships and strengthen collaborative working.   Therefore, for the majority of roles, your contractual place of work will be one of our offices. The expectation for how often you will be required to attend the office is outlined in the job profile and will be discussed with you.   Details about our hybrid and agile working approach (including how travel expenses work) can be found on our website.

HOW TO APPLY

We ask you to send us a CV and cover letter. In your cover letter, we'd like to know why you're interested in working with us at Blood Cancer UK. It's also helpful if you tell us why you think you are a great candidate for this role based on the skills, knowledge and expertise section above. Your cover letter doesn't have to be too long, 1-2 pages is ideal. Please don't add photos or graphics to your CV, as we use blind shortlisting at this stage of the process.

Full details about our recruitment processes, including how we use blind shortlisting and what to expect at each stage of the process can be found on our website. Sometimes we close our vacancies early, usually because we have had a lot of great applicants, so we’d always encourage you to apply early rather than wait until the deadline.

WHY WORK AT BLOOD CANCER UK?

We're the 9th best charity in the UK to work for according to Best Companies 2021!

We started because of Susan, we’ll get there because of you.

Blood Cancer UK was started by one family who lost their daughter, Susan, to blood cancer, and that history and sense of family continues to shape who we are today. When you join Blood Cancer UK, you don’t just become an organisational employee – you become part of a collaborative community dedicated to funding research into beating blood cancer that includes some of the most inspiring people you’ll ever meet.

And we’re not that far away from beating blood cancer. We’re confident we can do it within the next generation, and this makes us hugely ambitious and gives us a sense of real urgency. It also means we’re changing quickly as an organisation as we constantly challenge ourselves and strive to become more and more effective. This pace of change means working here isn’t for everyone. But if you’re excited by the chance to work in a fast-paced, agile and supportive environment with the focus and ambition to beat blood cancer this could be the place for you! We focus on results rather than time spent at a desk, so we deliver more for people affected by blood cancer.

Blood Cancer UK offers the chance to work for and with people affected by blood cancer, and the opportunity to advance your career and develop your skillset whilst taking on exciting new challenges and making your mark.

EQUALITY, DIVERSITY & INCLUSION

We are committed to actively promoting equality, diversity, and inclusivity. Read our statement which reflects our strong drive to change in this area.

To this end we would welcome approaches from individuals from underrepresented groups, including minoritised communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

You can read some examples of how we can support you through the application and interview process here.

Documents

Mass participation manager products - role profile

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Mass participation manager - products job pack

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