Mass Participation Lead

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.

This role is responsible for leading the Mass Participation team to achieve ambitious fundraising and supporter acquisition targets, through a portfolio of third-party events (such as London Marathon and Great North Run), expanding the growth of our flagship Walk of Light campaign and delivering new mass participation products.

 As our Mass Participation Lead, you will be an accomplished fundraiser with a proven track record of delivering and growing large-scale third-party and Blood Cancer UK owned mass participation events. You will be ambitious in achieving income and supporter acquisition targets, but also a risk-taker who will design innovative products.

Whilst there is no fixed number of days per week required to attend the office, the successful candidate will be required to travel to meet internal and external stakeholders, attend monthly and quarterly team days in the London office and travel nationally to away days and fundraising events.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

Application DeadlineJuly 21, 2025DepartmentEngagementEmployment TypePermanentLocationLondon/HybridWorkplace typeHybridCompensation£49,000 - £53,000 / year

Key Responsibilities

MAIN ACCOUNTABILITIES

• To support the Head of Public Fundraising to develop and execute the 2023-28 Mass Participation strategy and accompanying plans and budgets to deliver growing net income in line with wider organisational strategy.
• Accountable for ensuring all Mass Participation activities are monitored for effectiveness, ensuring they meet operating plan targets, work within agreed ROI/LTV and income targets, and support the wider strategic aims.
• Lead on the development of new mass participation fundraising products
• Lead and champion the growth of the Walk of Light fundraising campaign
• Ensure the delivery of excellent supporter care across all audiences in the Mass Participation programme.
• To manage the performance and personal development of direct reports, reflecting Blood Cancer UK’s organisational values and behaviours.
• To work collaboratively with colleagues in the Public Fundraising team, Engagement Directorate and the wider organisation to help deliver the strategy
• Monitor and manage team budgets on a monthly, quarterly and annual basis, including proposing effective corrective action and activities when performance is not on track and developing business cases for investment when necessary.
• Work collaboratively with internal relationships at all levels, and manage key relationships with external stakeholders
• To ensure all team activities within Mass Participation team comply with charity fundraising law and regulations and adhere to Blood Cancer UK’s compliance standards.

All employees at Blood Cancer UK promote the organisation’s vision, mission and core values and are committed to actively promoting equality, diversity and inclusivity. This includes attending and assisting at Blood Cancer UK events and activities as required, including occasional evening and weekend work. All employees are expected to follow Blood Cancer UK’s policies and procedures and do any reasonable thing required by their manager.

Skills, Knowledge and Expertise

Knowledge

• Proven team leadership and working skills, with a track record of successfully leading cross-functional teams to deliver largescale projects or events; including the ability to work with and through others, set and achieve high standards, support and motivate others to develop and excel
• Ability to analyse the performance and key trends of complex programmes and produce clear proposals for improvements and growth; and then effectively plan, implement and evaluate changes to deliver growth

Skills

• Ability to work collaboratively - consults others and shares expertise, know-how and ideas with colleagues for best results
• Ability to lead and manage a team, including staff development, coaching and performance management
• Experience of managing relationships with agencies and external suppliers, including reviewing supplier relationships, tendering/pitching and the possessing the ability to manage and influence external partners
• Excellent written and verbal communication skills, with the ability to understand and convey complex conceptual ideas and information to a variety of audiences using a range of formats

Experience

• Extensive experience in mass participation product fundraising
• Experience of innovation, product development or transforming ideas, concepts and consumer insights into viable products
• In-depth experience of strategic planning and budget setting in the complex range of activities under Events Fundraising, with demonstrable successful delivery of annual and long-term plans and a demonstrable track record of growing income
• Experience of successfully developing and implementing supporter journeys to maximize net income, average gifts and repeat support

About Blood Cancer UK

FLEXIBLE WORKING & OUR BENEFITS

We welcome conversations about part time working, job shares, and all forms of flexible working right from application stage. You can get in touch with us at [email protected] if you want to ask us anything about flexible working.

Benefits: We think our benefits are brilliant, and the majority start from day 1. These are just a few of them:

• 30 days annual leave PLUS bank holidays
• Generous pension scheme and Life Assurance
• Enhanced maternity, paternity and adoption leave, as well as study leave and a day off to move house
• Wellbeing is a priority for us, we offer a wide range of individual and team support in our Wellbeing Hub
• Our Academy is our in-house Continued Professional Development (CPD) learning and development programme, including an internal mentoring scheme. We have organisation-wide focus days, which are days set aside for you to focus on your own development, without being interrupted by emails and meetings.
• Cycle to work and season ticket loans
• Opportunity to take sabbaticals

You can find full details about our benefits on our website.

Location: Working agile means we changed from having a culture where people are expected to be in the office from 9am to 5pm to one where we’re much more focused on what they deliver. We've built a positive culture where autonomy, trust, wellbeing and flexibility allow us to recruit and retain the very best people.   We recognise that teams still need to come together regularly to develop relationships and strengthen collaborative working.   Therefore, for the majority of roles, your contractual place of work will be one of our offices. The expectation for how often you will be required to attend the office is outlined in the job profile and will be discussed with you.   Details about our hybrid and agile working approach (including how travel expenses work) can be found on our website.

HOW TO APPLY

We ask you to send us a CV and cover letter. In your cover letter, we'd like to know why you're interested in working with us at Blood Cancer UK. It's also helpful if you tell us why you think you are a great candidate for this role based on the skills, knowledge and expertise section above. Your cover letter doesn't have to be too long, 1-2 pages is ideal. Please don't add photos or graphics to your CV, as we use blind shortlisting at this stage of the process.

Full details about our recruitment processes, including how we use blind shortlisting and what to expect at each stage of the process can be found on our website. Sometimes we close our vacancies early, usually because we have had a lot of great applicants, so we’d always encourage you to apply early rather than wait until the deadline.

WHY WORK AT BLOOD CANCER UK?

We're the 9th best charity in the UK to work for according to Best Companies 2021!

We started because of Susan, we’ll get there because of you.

Blood Cancer UK was started by one family who lost their daughter, Susan, to blood cancer, and that history and sense of family continues to shape who we are today. When you join Blood Cancer UK, you don’t just become an organisational employee – you become part of a collaborative community dedicated to funding research into beating blood cancer that includes some of the most inspiring people you’ll ever meet.

And we’re not that far away from beating blood cancer. We’re confident we can do it within the next generation, and this makes us hugely ambitious and gives us a sense of real urgency. It also means we’re changing quickly as an organisation as we constantly challenge ourselves and strive to become more and more effective. This pace of change means working here isn’t for everyone. But if you’re excited by the chance to work in a fast-paced, agile and supportive environment with the focus and ambition to beat blood cancer this could be the place for you! We focus on results rather than time spent at a desk, so we deliver more for people affected by blood cancer.

Blood Cancer UK offers the chance to work for and with people affected by blood cancer, and the opportunity to advance your career and develop your skillset whilst taking on exciting new challenges and making your mark.

EQUALITY, DIVERSITY & INCLUSION

We are committed to actively promoting equality, diversity, and inclusivity. Read our statement which reflects our strong drive to change in this area.

To this end we would welcome approaches from individuals from underrepresented groups, including minoritised communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

You can read some examples of how we can support you through the application and interview process here.

Documents

Mass pax lead job pack

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Mass pax lead role profile

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