Marketing Coordinator

Sensei Labs

We have a 4 day work week - Fridays are off

Posted 3 days ago

Only considering candidates eligible to work in Toronto, Canada ⚠️

Conductor® by Sensei Labs® brings clarity to complexity at every stage of your transformation journey to accelerate benefits and de-risk execution. Conductor is an enterprise-grade, AI-powered transformation platform that creates harmony from strategy through execution, delivering KPI/benefits tracking, accountability, and governance on your terms. Conductor empowers transformation journeys for the world’s largest companies, government agencies, professional service firms, and private equity funds.

Our team makes use of modern, award-winning digital tools to orchestrate their work and collaborate. We thoughtfully choose our work orchestration stack to enable all team members to work in a way that helps them to be most productive without being cumbersome.

Four things every Sensei LOVES:

FOUR DAY WEEK (4DW). Every Sensei gets to enjoy a highly productive Four Day Week with Fridays off. It doesn’t mean you have to work 10 hours a day for four days a week either! For us, it means we’re consistently implementing ways of improving our productivity so that we can do our work in four days instead of five. We believe four-day work weeks foster a culture where work-life balance and mental health and wellness are priorities. Our team loves it, and we hope you will, too!

LIVING OUR SENSEI VALUES. Everything we do at Sensei Labs is guided by our SENSEI Values: Selfless, Empathetic, Nimble, Skilled, Entrepreneurial, and Integrity. From this job description to our hiring process to promotions, we live these values every day.

“NO EMAIL" POLICY. At Sensei Labs, we use our own Conductor platform and Microsoft Teams to communicate internally rather than sending unnecessary emails.

Marketing Coordinator

Sensei Labs seeks a dynamic and experienced Marketing Manager to join our team. As an enterprise SaaS company with global operations, we sell to some of the largest companies in the world. This role will work closely with our marketing agency partner, to develop and execute effective marketing strategies. We want to hear from you if you're passionate about driving growth and engagement through innovative marketing practices.

What you’ll do

  • Write and edit ongoing copy for various platforms, including social media posts, blog posts, email campaigns, and landing pages.
  • Manage AI copywriting tools to generate and optimize content.
  • Lightweight video production for social media (shoot, edit, post).
  • Ensure all content is aligned with Sensei Labs' brand voice and strategy.
  • Collaborate with Sensei Labs leadership and the Marketing Agency to set and maintain the editorial calendar.
  • Plan and execute content strategies that align with business goals and marketing objectives.
  • Develop and implement marketing campaigns across various channels to drive engagement and lead generation.
  • Monitor and analyze campaign performance, providing regular reports and insights for optimization.
  • Work with outsourced list generation providers to develop and maintain prospect lists.
  • Ensure accurate and timely loading of prospect data into HubSpot.
  • Own and manage HubSpot, overseeing all marketing operations and ensuring data integrity.
  • Implement and maintain marketing automation workflows to optimize lead nurturing and conversion.
  • Serve as the primary contact for external agencies to coordinate marketing efforts and ensure alignment with overall strategy.
  • Manage relationships with other vendors and partners to support marketing initiatives.
  • Work closely with internal teams, including Sales, Product, and Customer Success, to ensure cohesive marketing efforts.
  • Conduct market research to stay updated on industry trends and competitive landscape.
  • Use insights to inform marketing strategies and identify new growth opportunities.
  • Plan and execute marketing events, webinars, and conferences to promote Sensei Labs' products and services.
  • Coordinate logistics, marketing materials, and follow-up activities to maximize event impact.

What we’re looking for

  • Bachelor’s degree in Marketing, Communications, Business, or a related field. An advanced degree is a plus.
  • Three+ years of experience in marketing, with at least two years in a similar role within an enterprise SaaS company.
  • Proven experience managing marketing operations and content creation, including experience with marketing automation platforms (HubSpot is a plus), social platforms, and AI copywriting tools.
  • Strong background in B2B marketing, preferably in the enterprise software sector.
  • Proficiency in HubSpot, including CRM, marketing automation, and reporting functionalities.
  • Experience with social media management tools, email marketing platforms, and content management systems (CMS).
  • Familiarity with AI copywriting tools and their application in content creation and optimization.
  • Knowledge of SEO best practices and tools, such as Google Analytics, SEMrush, or similar.
  • Exceptional copywriting and editing skills, with the ability to produce engaging and persuasive content across multiple formats and channels.
  • Strong portfolio demonstrating the ability to write for diverse audiences and platforms, including social media, blogs, emails, and landing pages.
  • Experience with content strategy, editorial planning, and calendar management.
  • Demonstrated ability to develop, implement, and manage multi-channel marketing campaigns.
  • Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
  • Experience working with external agencies and vendors, managing relationships, and ensuring alignment with overall marketing strategy.
  • Strong analytical skills with the ability to interpret data, generate insights, and optimize marketing strategies based on performance metrics.
  • Experience conducting market research to stay informed about industry trends and competitive landscape.
  • Highly developed interpersonal and communication skills, both written and verbal.
  • Ability to collaborate effectively with cross-functional teams, including sales, product, and customer success.
  • Given the close collaboration with our CEO and our sales team, who are all in office four days a week, this role will be in office as well.

What will set you apart?

  • Our customers and partners are located all over the world, so experience in global marketing is a plus, with the ability to tailor strategies and content to diverse cultures and regions effectively. We’re not expecting you to be an expert at all of them but rather to be aware of the complexities and subtleties necessary.
  • AI is still relatively new — the more you’ve experienced and have built your practice, the better. Tell us what you’ve learned about how AI can power marketing success!
  • We want to work with people we can learn from. What can you teach us about marketing success in the enterprise B2B SaaS space?

About Sensei Labs

At Sensei Labs, we continue to build an amazing, diverse team, and inclusive culture. Our competitive advantage is rooted in our team members’ unique perspectives and experiences. We encourage you to apply even if you don't have all the qualifications listed but want to bring new ideas and perspectives to augment our team.

We’re very proud of our team’s achievements and the culture we’ve built together.  If you’d like to hear more from our team, you can check out our Careers Page and our reviews on Glassdoor (4.9 ⭐s out of 50+ reviews!). You’ll see quotes such as “Fantastic team, great leadership,” “Great culture, very diverse, excellent work-life balance,” and “Amazing team!”.

We're committed to ensuring equal access to employment opportunities for all qualified candidates, including candidates of color, women, 2SLGBTQI+ candidates, candidates with family caregiving responsibilities, Indigenous candidates, immigrant candidates, and differently-abled candidates. If you require accommodation during the application or interview process, please let us know, and we’ll work with you to ensure you have a positive experience.

Sensei Labssenseilabs.com

Helping enterprises, consultancies and private equity with what's next.

Working Week

We have a 4 day work week - Fridays are off

  • Mon
  • Tue
  • Wed
  • Thu
  • 🏖️
    Fri

Our Vacation Policy

Our vacation policy is 26 days

  • 26 days
  • 52 Fridays
  • 78 days off per year

Remote Working Policy

We work hybrid remotely in Canada (1 day per week in our office in Ontario)

  • Canada
    67

Company Benefits

  • Health insurance
  • Dentalcare
  • Equipment allowance
  • Life & Disability Insurance

Desirable Skills and Experience

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