Lifecycle Marketing Manager

This is a remote position.

Employment Type: 20 hours per week, flexible during business hours within Cincinatti, Ohio, USA time

Key Responsibilities:

• Design and implement email and SMS campaigns, sending 3-4 messages weekly.
• Create storytelling content and design graphics that align with brand guidelines and engage customers.
• Manage monthly evergreen email campaigns and optimize automation flows for welcome series, abandoned cart, and product upsell funnels.
• Develop strategies to grow email and SMS subscriber lists and drive incremental revenue from new and returning customers.
• Oversee campaign performance, providing weekly reports with actionable insights and pivots based on data.
• Stay updated on current marketing trends and be agile in adapting campaigns when necessary.
• Coordinate with cross-functional teams to manage promotions, special campaigns, and seasonal marketing efforts.

Requirements

• 3-5 years of experience in lifecycle or email marketing for US-based beauty or lifestyle brands.
• Proficiency in Klaviyo, Shopify, Canva, Photoshop, Google Drive, and Google Sheets.
• Proven experience in setting up and managing automation flows for email marketing.
• Strong graphic design, copywriting, and brand storytelling skills.
• Fluent in English with excellent grammar skills.
• Ability to present a lifecycle marketing plan and portfolio of previous work.
• Strong analytical skills to create weekly reports and make data-driven adjustments.

Preferred Start Date: ASAP

Independent contractor perks:

• Permanent work from home
• Immediate hiring
• Steady freelance job

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