Legacy Engagement Lead

We’re looking for an enthusiastic and talented individual to our join our team as Legacy Engagement Lead. This role will rely on using direct marketing and relationship building to increase acquisition and retention developing a legacy engagement programme for both external and internal audiences.

You will have experience and knowledge of direct marketing and ideally an understanding of the differences in audience needs for legacy marketing versus general fundraising, as well as having substantial experience of using data and supporter insight along with relationship building to improve performance and stewardship.

Application DeadlineAugust 28, 2024DepartmentEngagementEmployment TypePermanentLocationLondon/HybridWorkplace typeHybridCompensation£40,000 - £45,000 / year

Key Responsibilities

MAIN RESPONSIBILITIES

Stewardship & Retention

• To support in the development and implementation of the strategy for legacy pledger retention and stewardship and in-memory attrition.
• Report and evaluate the effectiveness of retention and stewardship activities and campaigns against objectives, targets & strategic KPIs, ensuring that key learnings are used to inform future development activity.
• Create and develop robust supporter stewardship journeys across the different stages of the legacy pipeline ensuring alignment with the legacy strategy and other cross engagement directorate activities.
• To oversee the successful management of any potential legacy events, personally attending all events and delivering a high level of stewardship to all our legacy pledgers.

Acquisition & Engagement

• Drive forward the legacy acquisition programme, planning our legacy engagement moments through longer campaigns and key activities.
• Proactively evaluating the acquisition campaign and adapting the campaign strategy and KPI’s accordingly
• Manage agency relationship for legacy engagement campaigns and activity.
• To manage relationship with free wills provider and ensure free wills service is on track for all legacy KPIs.
• To project manage and write engaging copy for a range of engagement activity including direct mail and digital, ensuring that all projects are delivered on time and to budget.

Cross Organisational Engagement

• Maintain a level of enthusiasm and inspire colleagues with regards to legacy engagement.
• Review and collate all legacy materials to assist all departments in delivering legacy engagement plans and enabling legacy conversations across the organisation.
• Build relationships and engage with key departments to convey the importance of legacies for the organisation.
• Deliver training to the wider organisation on how to confidently lead legacy conversations with varying audiences.

General Responsibilities:

• Monitor expenditure/invoices to ensure consistent with approved budget.
• Develop comprehensive briefs for internal creative and communication teams and external agencies. Holding them to account for successful delivery of agreed activity, ensuring that the values of the Blood Cancer UK brand are fully understood by suppliers and appropriately reflected in all communications.
• Undertake competitor analysis and make recommendations to the organisation on best practice and improvements that can be made to existing activity.
• Ensure all stewardship activities and campaigns are carried out in line with internal processes, Fundraising Regulator & GDPR guidelines, and Fundraising Code of Practice.

THINGS WE ALL DO

• Promote Blood Cancer UK’s vision, mission and core values
• We’re all fundraisers. This is slightly different for all roles, and your team will have fundraising KPIs and objectives we all work to
• Attend and assist at Blood Cancer UK events and activities as required (NB this involves evening and weekend work)
• Be an effective ambassador for Blood Cancer UK at any activity you attend
• All staff are expected to adhere to Blood Cancer UK’s policies and procedures
• Do any other reasonable things your manager needs you to do
• We work in partnership with our community by actively involving people affected by blood cancer in the decisions we make about our work – what we do and how we do it

Skills, Knowledge and Expertise

• Experience developing and implementing supporter journey programs, events and direct marketing campaigns
• Demonstrable experience of effective relationship management (stewardship) of a variety of supporter/customer segments
• Experience of effectively managing projects and budgets
• Experience of working with data and fundraising databases to develop and measure effective marketing strategies and activities
• Excellent analytical skills and attention to detail, specifically for supporter relationship, retention and development management
• Knowledge of and commitment to compliance with Fundraising Codes of Practice, Fundraising Regulator guidance, Data Protection regulations
• Ability to multitask and prioritise workload, including organising and planning daily and weekly activities to meet deadlines
• Ability to present oral/written communication professionally and persuasively
• Experience of running digital marketing campaigns
• It would be advantageous to have an existing ability to write engaging copy for online and offline channels
• Experience of legacy and/or in-memory marketing and knowledge of best practice in legacy marketing fundraising strategies would be advantageous
• A commitment to equal opportunities and diversity and the aims and values of Blood Cancer UK

About Blood Cancer UK

FLEXIBLE WORKING & OUR BENEFITS

We welcome conversations about part time working, job shares, and all forms of flexible working right from application stage. You can get in touch with us at [email protected] if you want to ask us anything about flexible working.

Benefits: We think our benefits are brilliant, and the majority start from day 1. These are just a few of them:

• 30 days annual leave PLUS bank holidays
• Generous pension scheme and Life Assurance
• Enhanced maternity, paternity and adoption leave, as well as study leave and a day off to move house
• Wellbeing is a priority for us, we offer a wide range of individual and team support in our Wellbeing Hub
• Our Academy is our in-house Continued Professional Development (CPD) learning and development programme, including an internal mentoring scheme. We have organisation-wide focus days, which are days set aside for you to focus on your own development, without being interrupted by emails and meetings.
• Cycle to work and season ticket loans
• Opportunity to take sabbaticals

You can find full details about our benefits on our website.

Location: Working agile means we changed from having a culture where people are expected to be in the office from 9am to 5pm to one where we’re much more focused on what they deliver. We've built a positive culture where autonomy, trust, wellbeing and flexibility allow us to recruit and retain the very best people.   We recognise that teams still need to come together regularly to develop relationships and strengthen collaborative working.   Therefore, for the majority of roles, your contractual place of work will be one of our offices. The expectation for how often you will be required to attend the office is outlined in the job profile and will be discussed with you.   Details about our hybrid and agile working approach (including how travel expenses work) can be found on our website.

HOW TO APPLY

We ask you to send us a CV and cover letter. In your cover letter, we'd like to know why you're interested in working with us at Blood Cancer UK. It's also helpful if you tell us why you think you are a great candidate for this role based on the skills, knowledge and expertise section above. Your cover letter doesn't have to be too long, 1-2 pages is ideal. Please don't add photos or graphics to your CV, as we use blind shortlisting at this stage of the process.

Full details about our recruitment processes, including how we use blind shortlisting and what to expect at each stage of the process can be found on our website. Sometimes we close our vacancies early, usually because we have had a lot of great applicants, so we’d always encourage you to apply early rather than wait until the deadline.

WHY WORK AT BLOOD CANCER UK?

We're the 9th best charity in the UK to work for according to Best Companies 2021!

We started because of Susan, we’ll get there because of you.

Blood Cancer UK was started by one family who lost their daughter, Susan, to blood cancer, and that history and sense of family continues to shape who we are today. When you join Blood Cancer UK, you don’t just become an organisational employee – you become part of a collaborative community dedicated to funding research into beating blood cancer that includes some of the most inspiring people you’ll ever meet.

And we’re not that far away from beating blood cancer. We’re confident we can do it within the next generation, and this makes us hugely ambitious and gives us a sense of real urgency. It also means we’re changing quickly as an organisation as we constantly challenge ourselves and strive to become more and more effective. This pace of change means working here isn’t for everyone. But if you’re excited by the chance to work in a fast-paced, agile and supportive environment with the focus and ambition to beat blood cancer this could be the place for you! We focus on results rather than time spent at a desk, so we deliver more for people affected by blood cancer.

Blood Cancer UK offers the chance to work for and with people affected by blood cancer, and the opportunity to advance your career and develop your skillset whilst taking on exciting new challenges and making your mark.

EQUALITY, DIVERSITY & INCLUSION

We are committed to actively promoting equality, diversity, and inclusivity. Read our statement which reflects our strong drive to change in this area.

To this end we would welcome approaches from individuals from underrepresented groups, including minoritised communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

You can read some examples of how we can support you through the application and interview process here.

Documents

Legacy engagement lead job pack final

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