Head of Brand and Profile Growth

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.

Our strategy has set ambitious goals to reach and engage a much larger and more diverse range of people who care about blood cancer. We’re looking for a talented brand and communications leader with a passion for audience-led integrated planning to help deliver this change. Comfortable getting up to speed quickly and driving conversations with colleagues and agencies at all levels, you have experience leading and energising multi-disciplinary projects and teams to deliver impactful results.

You’ll own our prospect audience segmentation, using it to inform our brand strategy and communications planning, ensuring we are constantly keeping it fresh by learning from audience behaviours. You’ll drive our audience strategy and bring it together with brand growth targets and communications plans, helping to set priorities based on organisational strategy and audience need. As guardian of our profile, you’ll be responsible for ensuring we remain relevant to our audiences by monitoring and reporting on brand health and communications performance data, using this to inform planning and decision making.

Accountable for delivering strategies for brand and content marketing, in line with our brand positioning, you’ll work closely with teams across the charity to ensure integration. And you’ll lead and motivate a passionate Brand and Communications team, energising everyone every day to deliver their best work.

Expected travel for this role is: Once a week or as needed dependent on requirements

We’re committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

Application DeadlineJuly 14, 2025DepartmentEngagementEmployment TypeFull TimeLocationLondon/HybridWorkplace typeHybridCompensation£66,260 / year

Key Responsibilities

MAIN ACCOUNTABILITIES

• Responsible for ambitious profile growth, increasing awareness of Blood Cancer UK amongst those affected to 65% by March 2027
• Lead strategic alignment across all engagement activity, including marketing, PR, policy campaigning and fundraising
• Guide strategies and marketing plans that deliver against strategic objectives and ensure coherence and integration between the Mass Marketing and Brand and Communications teams
• Accountable for our audience-led, integrated communications approach, ensuring we’re telling our audiences a clear, consistent and compelling story through all our communications
• Build and protect the organisation’s reputation through horizon scanning, planning and due diligence, using crisis management experience where needed
• Lead a high performing Brand and Communications team, setting an ambitious approach, empowering team members to deliver the most impactful results and providing guidance and feedback to ensure their success and professional growth
• Keep abreast of brand and marketing trends across the sector and beyond, identifying opportunities to learn from and apply these to deliver impact

All employees at Blood Cancer UK promote the organisation’s vision, mission and core values and are committed to actively promoting equality, diversity and inclusivity. This includes attending and assisting at Blood Cancer UK events and activities as required, including occasional evening and weekend work. All employees are expected to follow Blood Cancer UK’s policies and procedures and do any reasonable thing required by their manager.

Skills, Knowledge and Expertise

Knowledge

• In-depth knowledge and experience of brand, marketing and communications strategy and integrated planning that achieves significant audience penetration and growth
• Knowledge of the principles of content design and development of content across a range of different channels (including offline and online) to meet audience needs
• Understanding and interest in marketing, communications & media trends
• Knowledge of agile and iterative ways of working built around test and learn
• Understanding and commitment to a culture of continuous improvement, taking learnings from communication outcomes to future work
•  A commitment to equal opportunities and diversity and the aims and values of Blood Cancer UK

Skills

•  Excellent crisis management skills and experience
• Keen analytical skills with the ability to predict results as well as respond to performance and report accordingly
• Exceptional leadership skills and the ability to influence and motivate teams at all levels
• Skilled in planning and implementing audience-led marketing and communications plans
• Communications planning and project management

Experience

• In-depth knowledge and experience of strategy and integrated planning that achieves significant audience penetration and growth
• Experience of delivering impactful brand strategy and campaigns that deliver results
• Significant experience of planning multi-channel, data-driven marketing and communications (including paid, earned and owned media) that delivers impact in reach and activation amongst consumer and professional audiences
• Significant experience of leading and developing high performing brand and communications teams
• Experience leading cross-functional teams and bringing together - and inspiring – internal and external stakeholders to achieve common goals
• Experience of crisis communications and reputation management
• Experience of budget and KPI setting, management and reporting in line with strategic priorities

About Blood Cancer UK

FLEXIBLE WORKING & OUR BENEFITS

We welcome conversations about part time working, job shares, and all forms of flexible working right from application stage. You can get in touch with us at [email protected] if you want to ask us anything about flexible working.

Benefits: We think our benefits are brilliant, and the majority start from day 1. These are just a few of them:

• 30 days annual leave PLUS bank holidays
• Generous pension scheme and Life Assurance
• Enhanced maternity, paternity and adoption leave, as well as study leave and a day off to move house
• Wellbeing is a priority for us, we offer a wide range of individual and team support in our Wellbeing Hub
• Our Academy is our in-house Continued Professional Development (CPD) learning and development programme, including an internal mentoring scheme. We have organisation-wide focus days, which are days set aside for you to focus on your own development, without being interrupted by emails and meetings.
• Cycle to work and season ticket loans
• Opportunity to take sabbaticals

You can find full details about our benefits on our website.

Location: Working agile means we changed from having a culture where people are expected to be in the office from 9am to 5pm to one where we’re much more focused on what they deliver. We've built a positive culture where autonomy, trust, wellbeing and flexibility allow us to recruit and retain the very best people.   We recognise that teams still need to come together regularly to develop relationships and strengthen collaborative working.   Therefore, for the majority of roles, your contractual place of work will be one of our offices. The expectation for how often you will be required to attend the office is outlined in the job profile and will be discussed with you.   Details about our hybrid and agile working approach (including how travel expenses work) can be found on our website.

HOW TO APPLY

We ask you to send us a CV and cover letter. In your cover letter, we'd like to know why you're interested in working with us at Blood Cancer UK. It's also helpful if you tell us why you think you are a great candidate for this role based on the skills, knowledge and expertise section above. Your cover letter doesn't have to be too long, 1-2 pages is ideal. Please don't add photos or graphics to your CV, as we use blind shortlisting at this stage of the process.

Full details about our recruitment processes, including how we use blind shortlisting and what to expect at each stage of the process can be found on our website. Sometimes we close our vacancies early, usually because we have had a lot of great applicants, so we’d always encourage you to apply early rather than wait until the deadline.

WHY WORK AT BLOOD CANCER UK?

We're the 9th best charity in the UK to work for according to Best Companies 2021!

We started because of Susan, we’ll get there because of you.

Blood Cancer UK was started by one family who lost their daughter, Susan, to blood cancer, and that history and sense of family continues to shape who we are today. When you join Blood Cancer UK, you don’t just become an organisational employee – you become part of a collaborative community dedicated to funding research into beating blood cancer that includes some of the most inspiring people you’ll ever meet.

And we’re not that far away from beating blood cancer. We’re confident we can do it within the next generation, and this makes us hugely ambitious and gives us a sense of real urgency. It also means we’re changing quickly as an organisation as we constantly challenge ourselves and strive to become more and more effective. This pace of change means working here isn’t for everyone. But if you’re excited by the chance to work in a fast-paced, agile and supportive environment with the focus and ambition to beat blood cancer this could be the place for you! We focus on results rather than time spent at a desk, so we deliver more for people affected by blood cancer.

Blood Cancer UK offers the chance to work for and with people affected by blood cancer, and the opportunity to advance your career and develop your skillset whilst taking on exciting new challenges and making your mark.

EQUALITY, DIVERSITY & INCLUSION

We are committed to actively promoting equality, diversity, and inclusivity. Read our statement which reflects our strong drive to change in this area.

To this end we would welcome approaches from individuals from underrepresented groups, including minoritised communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

You can read some examples of how we can support you through the application and interview process here.

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