Growth Marketer

Are you our new Growth Marketeer with a nose for data and growth? 🚀

Do you have a sharp analytical mind and get energy from optimizing campaigns until they truly perform? Then this role could be for you. We are looking for a data-driven marketer who, together with our external agency and internal teams, gets the most out of our paid advertising. You will be the specialist ensuring Nmbrs is findable where our customers search — from Google to AI-driven search engines. Sounds good? Read on!

About Nmbrs:

We are an international SaaS provider of advanced HR & payroll technology. With our user-friendly software we want to elevate HR & payroll services and ensure our customers and their employees receive the best possible HR & payroll experience. To make this possible, we invest heavily in our own culture, shaped and carried by our hard-working, passionate and engaged colleagues. We believe in 'practice what you preach': creating the best possible experience for our own employees. Therefore we work with self-managing teams and a high degree of autonomy. There are no managers at Nmbrs. We chose a hybrid working model and everyone chooses their own way, taking colleagues into account. For two years we have been working a 4-day workweek because we believe in the benefits of working hard together and resting well.

What you will do:

You are the driving force behind our online visibility and lead generation. You manage our paid advertising campaigns across multiple platforms and work closely with our external Google Ads agency to maximize our online presence.

This is a hands-on role where you are at the controls, turning data into concrete insights and continuously optimizing our marketing performance.

Campaign management & optimization:

• Set up, manage and optimize data-driven campaigns via Google Ads, LinkedIn Ads, Microsoft Ads and social media platforms
• Work closely with our external Google Ads agency to maximize campaign performance
• Monitor budgets and spend across platforms to stay on track with weekly and monthly targets
• Conduct qualitative A/B tests to continuously improve conversion rates
• Focus on optimization, conversion tracking and audience targeting

Analysis & reporting:

• Track and analyze key metrics such as CPI, CPO, MQL, SQL and conversion rates
• Create transparent reports on costs, impressions, clicks and conversions
• Update weekly scorecards and monthly metrics for stakeholders
• Translate data insights into concrete actions and improvements

Search visibility:

• Optimize our presence in traditional and AI-driven search engines (Google, Bing, ChatGPT and emerging platforms)
• Collaborate on SEO strategies to improve organic discoverability
• Stay ahead with new search technologies and adapt strategies accordingly

Job requirements

What you bring:

You have at least 2-3 years of experience in online/growth marketing, preferably in B2B SaaS, and have a proven track record managing Google Ads, LinkedIn Ads and other paid advertising platforms. You are analytical, data-driven and enjoy experimenting and optimizing. You speak fluent Dutch and English, and can easily switch between different teams and stakeholders.

Must-haves:

• At least 2-3 years of experience in online/growth marketing, preferably in B2B SaaS
• Proven track record managing Google Ads, LinkedIn Ads and other paid advertising platforms
• Strong analytical skills with experience in Google Analytics and marketing dashboards
• Data-driven mindset with the ability to turn insights into action
• Experience with marketing automation tools (HubSpot experience is a must)
• Fluent in Dutch and English (Dutch preferably at native level)
• HBO/WO degree in Marketing, Business Administration or similar

Nice-to-haves:

• Knowledge of SEO and GEO (Generative Engine Optimization)
• Experience working with external (online) marketing agencies
• Familiarity with A/B testing methodologies
• Understanding of B2B buyer personas and customer journeys

Your working style:

• Proactive and solution-oriented approach
• Comfortable in a flat organization without managers
• Curious about new marketing technologies and trends
• Strong communication skills for collaboration across teams
• Able to combine strategic thinking with hands-on execution

What we offer you:

• A gross annual salary between €45,000 and €60,000, including holiday pay, depending on your experience
• A pension scheme with a 15% employer contribution
• A flat organization where you have the freedom and responsibility to do what you are good at and make impact
• Business use of company Teslas
• A personal coach and an annual development budget for your growth
• A 4-day workweek so you have room for what you need
• A hybrid working model with offices in Amsterdam, Lisbon and Stockholm
• Access to Visma's network and development opportunities (events, training, networks)
• Breakfast and lunch in the company restaurant
• The possibility to work up to 4 months from one of our foreign offices

Working at Nmbrs

We have no traditional managers — all responsibilities that would normally lie with them are shared by everyone. This means giving and receiving feedback, recognizing colleagues, addressing things directly, helping with recruitment and making Nmbrs a great place to work. We're a little different, not crazy. And we hope you are too!

Tools you will work with: HubSpot, Google Ads, LinkedIn Campaign Manager, Microsoft Ads, Google Analytics, Jira, Basecone, Slack

Ready to prove that payroll can be exciting? Let's talk! Because we at Nmbrs love videos, here is our most recent video. This covers everything that happened in 2024.

At Nmbrs we celebrate diversity and promote an inclusive environment where team members of all backgrounds, ages, genders or sexual orientations feel equally valued. To achieve this, we are committed to shaping a hiring process that gives everyone an equal opportunity to be hired.

As part of our hiring process, we conduct a criminal background check for all candidates reaching the final stages. This helps us ensure a safe and secure environment for everyone. In order to process your job application, we process your personal data. Please find our privacy policy at: https://www.nmbrs.com/privacy