E-commerce and Marketing Coordinator

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.

Since 1960 we have invested more than £500 million in blood cancer research in the UK. Where we’ve invested, survival rates and quality of life have improved. We’ve been working to beat blood cancer for over 50 years, and we won’t stop until we do. Be a part of our story and help us change the world.

As an E-commerce and Marketing Co-ordinator, you will lead on the development and management of our online shop, which will include the marketing, day to day running and continuous optimisation and improvement. You will be part responsible for delivering the e-commerce strategy for this important income stream.

Whilst ownership of the online shop is the main focus of this role, our fundraising covers a number of other channels and products such as Direct Mail, Social Media, Lotteries, Face to Face and Single and Regular Gifts which you may also be supporting on as required.

You will be a highly organised and self-motivated person with strong communication skills. You will have the ability to handle multiple projects simultaneously, and make decisions based on results, trends and insights.

The majority of our roles can be performed hybrid which means for this role you may be required to attend the office 2-4 days per month. Travel costs to your contracted office will be at your own expense.

Our culture and benefits package are award winning, and our staff survey tells us that we’re a great place to work.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

Application DeadlineNovember 11, 2024DepartmentEngagementEmployment TypeFixed Term ContractLocationLondon/HybridWorkplace typeHybridCompensation£32,000 - £36,000 / year

Key Responsibilities

MAIN RESPONSIBILITIES

• Take the lead for day-to-day management of our online shop
• Support the development and delivery of a long-term buying and marketing e-commerce strategy in line with our organisational strategic priorities.
• Be reactive to e-commerce and competitor trends, continuously seeking ways to improve and taking action
• Maximise sales and profitability of our online shop, reviewing and keeping on top of BAU operations and daily performance analysis.
• Support plans to recruit, convert, retain and develop customers into long term supporters
• Manage day to day relationships with external agencies and take immediate action if any problems arise, working with the agencies to find a solution
• Work closely with the data and insights team, ensuring data led decisions are made when planning and delivering campaigns.
• Produce and circulate results reports and evaluations for all activities
• Manage direct marketing campaigns as required, which could include direct mail, email and digital channels
• Work with the wider Mass Marketing team, ensuring digital integration and tracking is in place for campaigns
• Work closely with the Supporter Relations team and wider fundraising team to deliver engaging user journeys and supporter experience
• Support Senior Direct Marketing Manager on other projects as requested

THINGS WE ALL DO

• Promote Blood Cancer UK’s vision, mission and core values
• Support Blood Cancer UK’s commitment to actively promoting equality, diversity and inclusivity
• We’re all fundraisers. This is slightly different for all roles, and your team will have fundraising KPIs and objectives we all work to
• Attend and assist at Blood Cancer UK events and activities as required (NB this involves evening and weekend work)
• Be an effective ambassador for Blood Cancer UK at any activity you attend
• All staff are expected to adhere to Blood Cancer UK’s policies and procedures
• Do any other reasonable things your manager needs you to do
• We work in partnership with our community by actively involving people affected by blood cancer in the decisions we make about our work – what we do and how we do it

Skills, Knowledge and Expertise

• Experience of delivering successful direct marketing campaigns
• Experience of working on e-commerce platforms such as Shopify
• Ability to use data and insights to make data-led decisions when planning and delivering direct marketing campaigns
• Comes up with imaginative ideas and solutions to challenges, identifying ways to improve, and alternative routes to achieving success
• Good understanding of e-commerce regulation and data protection.
• Experience of working on campaigns or products from brief to evaluation, including planning, reporting, budget and stakeholder management.
• Work with minimal supervision to ensure the successful achievement of results through the effective planning and understanding of objectives, maintaining high standards while working on multiple tasks.
• Experience of briefing and managing relationships with external suppliers
• Build and maintain good working relationships with colleagues to foster team spirit, commitment to the team and achievement of shared goals.
• A commitment to equal opportunities, diversity, inclusion, and the values of Blood Cancer UK.

About Blood Cancer UK

FLEXIBLE WORKING & OUR BENEFITS

We welcome conversations about part time working, job shares, and all forms of flexible working right from application stage. You can get in touch with us at [email protected] if you want to ask us anything about flexible working.

Benefits: We think our benefits are brilliant, and the majority start from day 1. These are just a few of them:

• 30 days annual leave PLUS bank holidays
• Generous pension scheme and Life Assurance
• Enhanced maternity, paternity and adoption leave, as well as study leave and a day off to move house
• Wellbeing is a priority for us, we offer a wide range of individual and team support in our Wellbeing Hub
• Our Academy is our in-house Continued Professional Development (CPD) learning and development programme, including an internal mentoring scheme. We have organisation-wide focus days, which are days set aside for you to focus on your own development, without being interrupted by emails and meetings.
• Cycle to work and season ticket loans
• Opportunity to take sabbaticals

You can find full details about our benefits on our website.

Location: Working agile means we changed from having a culture where people are expected to be in the office from 9am to 5pm to one where we’re much more focused on what they deliver. We've built a positive culture where autonomy, trust, wellbeing and flexibility allow us to recruit and retain the very best people.   We recognise that teams still need to come together regularly to develop relationships and strengthen collaborative working.   Therefore, for the majority of roles, your contractual place of work will be one of our offices. The expectation for how often you will be required to attend the office is outlined in the job profile and will be discussed with you.   Details about our hybrid and agile working approach (including how travel expenses work) can be found on our website.

HOW TO APPLY

We ask you to send us a CV and cover letter. In your cover letter, we'd like to know why you're interested in working with us at Blood Cancer UK. It's also helpful if you tell us why you think you are a great candidate for this role based on the skills, knowledge and expertise section above. Your cover letter doesn't have to be too long, 1-2 pages is ideal. Please don't add photos or graphics to your CV, as we use blind shortlisting at this stage of the process.

Full details about our recruitment processes, including how we use blind shortlisting and what to expect at each stage of the process can be found on our website. Sometimes we close our vacancies early, usually because we have had a lot of great applicants, so we’d always encourage you to apply early rather than wait until the deadline.

WHY WORK AT BLOOD CANCER UK?

We're the 9th best charity in the UK to work for according to Best Companies 2021!

We started because of Susan, we’ll get there because of you.

Blood Cancer UK was started by one family who lost their daughter, Susan, to blood cancer, and that history and sense of family continues to shape who we are today. When you join Blood Cancer UK, you don’t just become an organisational employee – you become part of a collaborative community dedicated to funding research into beating blood cancer that includes some of the most inspiring people you’ll ever meet.

And we’re not that far away from beating blood cancer. We’re confident we can do it within the next generation, and this makes us hugely ambitious and gives us a sense of real urgency. It also means we’re changing quickly as an organisation as we constantly challenge ourselves and strive to become more and more effective. This pace of change means working here isn’t for everyone. But if you’re excited by the chance to work in a fast-paced, agile and supportive environment with the focus and ambition to beat blood cancer this could be the place for you! We focus on results rather than time spent at a desk, so we deliver more for people affected by blood cancer.

Blood Cancer UK offers the chance to work for and with people affected by blood cancer, and the opportunity to advance your career and develop your skillset whilst taking on exciting new challenges and making your mark.

EQUALITY, DIVERSITY & INCLUSION

We are committed to actively promoting equality, diversity, and inclusivity. Read our statement which reflects our strong drive to change in this area.

To this end we would welcome approaches from individuals from underrepresented groups, including minoritised communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

You can read some examples of how we can support you through the application and interview process here.

Documents

E-commerce and marketing coordinator jd & person spec

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E-commerce and marketing coordinator job pack

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