Director, Media Strategy

We're seeking a Director, Media Strategy to support our corporate clients with a focus on corporate storytelling, business media and thought leadership.

Praytell is a creative communications agency made by teams with strategic minds and spirited hearts. We create timely, integrated, headline-worthy campaigns across social, earned, digital, and more. After 10 years of cooking up award-winning work, we know one thing for sure - we’re just warming up.

If you're looking for an opportunity to join an ambitious team that is singularly focused on doing great work with great people and making your mark in an industry long overdue for a shakeup, we'd love to hear from you!

As a Director, Media Strategy, you will be:

• Joining Praytell’s Media Team, focused on corporate storytelling, business media and thought leadership, supporting clients across various industries including lifestyle, beauty/wellness, food/bev, alcohol/spirits, tech, travel, sports and more.
• Accountable for positioning our clients in key business media and relevant industry conversations.
• Developing compelling corporate narratives and identifying feature opportunities to generate interest and secure coverage across both traditional and emerging media channels (e.g., print, online, podcasts, social/digital video, e-newsletters).
• Driving innovative media strategies and overseeing all aspects of their execution in collaboration with the account team.
• Lead thought leadership programs for executives, securing opportunities in top-tier media and events while driving strategy, execution, and measurement across their social channels.
• Providing strategic input on campaign strategies, offering insightful, data-driven perspectives and enhancing overall plans.
• Building and nurturing relationships with business media including digital, social and broadcast through consistent networking and engagement.
• Managing proactive and reactive media relations for corporate clients.
• Collaborating with the account team on crafting media lists, press releases, briefing documents, bylines and mailers.
• Mentoring and training junior staff in media relations strategy including participating in and leading staff development programs and cultural initiatives.
• Staying informed on industry news and trends to enhance media strategies and suggest fresh pitch angles and ideas to ensure we break through to our target audiences.
• Collaborating with the Media Team to develop industry perspectives, share insights from media engagements and contribute as a media relations expert for the PR department.
• Joining client calls as the subject matter expert on media trends, emerging platforms and target outlets.
• Providing media training for spokespeople as part of campaign efforts and staffing interviews on behalf of clients.
• Participating in new business initiatives which may involve occasional travel and contributing to mentorship and training programs for junior staff.

Experience you have:

• You have 8+ years of experience in public relations, preferably in an agency environment, with expertise in corporate storytelling, business media, and thought leadership.
• You’ve developed and executed media strategies for clients across various industries including food and beverage, technology, and consumer lifestyle.
• You’ve participated in new business pitches and are comfortable communicating with senior-level clients.
• You have established strong relationships with business media and continuously build new connections across multiple media channels.
• You have experience in mentoring and developing junior staff.

Equally as important, you are:

• Ambitious and entrepreneurial
• Flexible and adaptable
• Meticulous, detail-oriented and well organized
• A creative thinker and problem solver
• Inquisitive and eager to learn
• Collaborative and a team player
• Honest and approach all work ethically
• Committed to advancing diversity, equity, inclusion and belonging in the workplace