Direct Marketing Manager

Since 1960 we have invested more than £500 million in blood cancer research in the UK. Where we’ve invested, survival rates and quality of life have improved. We’ve been working to beat blood cancer for over 50 years, and we won’t stop until we do. Be a part of our story and help us change the world.

This role is a great fit for a digital acquisition expert with strategic and project management skills, to work across a variety of products and channels. We are looking for someone with fresh ideas to drive forward our programme and help us achieve our ambitious income targets.

The Direct Marketing Manager will be responsible for managing and developing key existing areas of our work, ensuring our products and marketing are well considered, and delivered effectively and efficiently. In addition they will lead on the development of new products, diversifying our income streams and driving growth within the Direct Marketing programme.

It's an exciting opportunity to join a hardworking and supportive team and make your mark on our existing and future fundraising products. In turn you’ll achieve goals set out in the Direct Marketing strategy, by being innovative, audience led and responsive to change.

The majority of our roles can be performed hybrid which means for this role you may be required to attend the office 2-4 days per month. Travel costs to your contracted office will be at your own expense.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

Interviews are expected to take place Monday 10th March in person at our London office.

Application DeadlineMarch 03, 2025DepartmentEngagementEmployment TypeFixed Term ContractLocationLondon/HybridWorkplace typeHybridCompensation£40,000 - £44,000 / year

Key Responsibilities

**MAIN RESPONSIBILITIES

Campaign Management**

• Lead on scoping, planning, development and management of Blood Cancer UK’s key direct marketing campaigns. Primarily digital focussed, these will include cause and prize led digital acquisition, across a mix of channels including meta and google PPC.
• Work with the digital team to ensure digital fundraising has been considered across all campaigns and to deliver implementation of an integrated approach where necessary.

Product Development

• Lead on the development of new fundraising products, using an insight led approach in line with our innovation framework
• Plan, develop and roll out direct marketing campaigns to promote the new products, and insight led onward journeys.

Strategy & Financial Management

• Take ownership of budgeting, reforecasting and long-term financial planning for owned areas of the Direct Marketing team
• Influence wider planning through the marketing funnel
• Aid the development and delivery of a long-term Acquisition and Development strategy within Direct Marketing incorporating both prize and cause led fundraising products, ensuring it is innovative, in line with external market trends and meets growth objectives

Team Responsibilities

• Produce and circulate results reports for all Direct Marketing activities
• Work closely with Senior Direct Marketing Manager, taking ownership for owned areas of the programme
• Willingness to share ideas and expertise with the wider team, seeking opportunities to do so
• Support Senior Direct Marketing Manager on other projects as requested

THINGS WE ALL DO

• Promote Blood Cancer UK’s vision, mission and core values
• Support Blood Cancer UK’s commitment to actively promoting equality, diversity and inclusivity
• We’re all fundraisers. This is slightly different for all roles, and your team will have fundraising KPIs and objectives we all work to
• Attend and assist at Blood Cancer UK events and activities as required (NB this involves evening and weekend work)
• Be an effective ambassador for Blood Cancer UK at any activity you attend
• All staff are expected to adhere to Blood Cancer UK’s policies and procedures
• Do any other reasonable things your manager needs you to do
• We work in partnership with our community by actively involving people affected by blood cancer in the decisions we make about our work – what we do and how we do it.

Skills, Knowledge and Expertise

• Experience of planning, delivering and owning a wide range of individual giving, direct marketing and digital activities. This must include demonstrable experience with meta and google campaigns. |
• Ability to drive projects forward quickly and efficiently, with a problem-solving mentality to approaching challenges. Capable of making key decisions autonomously within owned areas. |
• Experience in reporting, forecasting and budgeting, with a strong understanding of the impact of their campaigns on the wider Direct Marketing programme.
• Ability to demonstrate leadership within the Direct Marketing team by sharing expertise, with potential to line manage in the future if required.
• Takes an innovative approach when optimising existing campaigns, or developing new ones, with demonstrable experience in setting up new products or campaigns.
• Confident requesting insights and analysis, and using data when making decisions to improve performance
• Builds and maintains good working relationships with colleagues to foster cross-organisational team spirit and commitment to the organisational strategy
• Non-deterred by failure, ability to move forward efficiently whilst using learnings to proactively improve on future projects.
• Experience of managing relationships with external suppliers, ensuring they deliver service of a high standard, to support the performance of our campaigns.
• A commitment to equal opportunities, diversity, inclusion, and the values of Blood Cancer UK.

Desirable

• Understanding of the Gambling Commission and the associated compliance procedures to adhere to – for lotteries, raffles and other gaming products.

About Blood Cancer UK

FLEXIBLE WORKING & OUR BENEFITS

We welcome conversations about part time working, job shares, and all forms of flexible working right from application stage. You can get in touch with us at [email protected] if you want to ask us anything about flexible working.

Benefits: We think our benefits are brilliant, and the majority start from day 1. These are just a few of them:

• 30 days annual leave PLUS bank holidays
• Generous pension scheme and Life Assurance
• Enhanced maternity, paternity and adoption leave, as well as study leave and a day off to move house
• Wellbeing is a priority for us, we offer a wide range of individual and team support in our Wellbeing Hub
• Our Academy is our in-house Continued Professional Development (CPD) learning and development programme, including an internal mentoring scheme. We have organisation-wide focus days, which are days set aside for you to focus on your own development, without being interrupted by emails and meetings.
• Cycle to work and season ticket loans
• Opportunity to take sabbaticals

You can find full details about our benefits on our website.

Location: Working agile means we changed from having a culture where people are expected to be in the office from 9am to 5pm to one where we’re much more focused on what they deliver. We've built a positive culture where autonomy, trust, wellbeing and flexibility allow us to recruit and retain the very best people.   We recognise that teams still need to come together regularly to develop relationships and strengthen collaborative working.   Therefore, for the majority of roles, your contractual place of work will be one of our offices. The expectation for how often you will be required to attend the office is outlined in the job profile and will be discussed with you.   Details about our hybrid and agile working approach (including how travel expenses work) can be found on our website.

HOW TO APPLY

We ask you to send us a CV and cover letter. In your cover letter, we'd like to know why you're interested in working with us at Blood Cancer UK. It's also helpful if you tell us why you think you are a great candidate for this role based on the skills, knowledge and expertise section above. Your cover letter doesn't have to be too long, 1-2 pages is ideal. Please don't add photos or graphics to your CV, as we use blind shortlisting at this stage of the process.

Full details about our recruitment processes, including how we use blind shortlisting and what to expect at each stage of the process can be found on our website. Sometimes we close our vacancies early, usually because we have had a lot of great applicants, so we’d always encourage you to apply early rather than wait until the deadline.

WHY WORK AT BLOOD CANCER UK?

We're the 9th best charity in the UK to work for according to Best Companies 2021!

We started because of Susan, we’ll get there because of you.

Blood Cancer UK was started by one family who lost their daughter, Susan, to blood cancer, and that history and sense of family continues to shape who we are today. When you join Blood Cancer UK, you don’t just become an organisational employee – you become part of a collaborative community dedicated to funding research into beating blood cancer that includes some of the most inspiring people you’ll ever meet.

And we’re not that far away from beating blood cancer. We’re confident we can do it within the next generation, and this makes us hugely ambitious and gives us a sense of real urgency. It also means we’re changing quickly as an organisation as we constantly challenge ourselves and strive to become more and more effective. This pace of change means working here isn’t for everyone. But if you’re excited by the chance to work in a fast-paced, agile and supportive environment with the focus and ambition to beat blood cancer this could be the place for you! We focus on results rather than time spent at a desk, so we deliver more for people affected by blood cancer.

Blood Cancer UK offers the chance to work for and with people affected by blood cancer, and the opportunity to advance your career and develop your skillset whilst taking on exciting new challenges and making your mark.

EQUALITY, DIVERSITY & INCLUSION

We are committed to actively promoting equality, diversity, and inclusivity. Read our statement which reflects our strong drive to change in this area.

To this end we would welcome approaches from individuals from underrepresented groups, including minoritised communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

You can read some examples of how we can support you through the application and interview process here.

Documents

Direct marketing manager (mat cover) job pack

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Direct marketing manager (mat cover) jd & person spec feb 2025

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