CRM Specialist

We’re looking for a hands-on CRM Specialist to drive the delivery of our lifecycle and campaign marketing. You will work closely with product and marketing to build automated journeys across email, push, and in-app messages. You’ll be responsible for creating personalised communications that drive activation, retention, and engagement, helping our community get the most out of their digital wardrobes.

What you'll bring:

• Proven experience building and managing lifecycle campaigns in an app, subscription, or gaming environment.
• Hands-on proficiency with Braze (or similar enterprise CRM tools) to set up triggers, segmentation, and multi-channel journeys.
• A data-driven mindset with experience running A/B tests and using insights to optimise campaign performance.
• Strong copywriting skills for concise, engaging user-facing messages, and familiarity with Figma for light creative tweaks.
• A user-focused attitude, you understand behavioural psychology and are excited to nurture our community. Being an actual user of the Whering app is a massive plus!

Preferred but not required experience in:

• A passion & love for Whering!

What you'll be doing:

• The opportunity to directly impact user retention and growth for a global community.
• A collaborative environment where you'll work cross-functionally with Product, Data, and Design teams.
• A culture of experimentation and learning, giving you the space to test new ideas and develop your skills.
• A key role in our London office, contributing to a mission-driven company changing the future of fashion.

Start Date: ASAP--

Location: London

Report To: Head of Product & Marketing

Salary: Competitive