Content Syndication Lead

Company Description

At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease.

Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description

Forbes Marketplace is a fast-growing portfolio of digital businesses that provides consumers with the knowledge and research they need to make informed financial, health, and life decisions that they can feel confident in. The sites and sections we operate are the most well-known media brands in the United States and across the globe.

Summary:

Forbes Marketplace is seeking an experienced and talented Syndication Lead to join our dynamic Public Relations & Communications team, reporting to the Head of PR & Comms (North America).

Responsibilities:

• Syndication Partnership Management: Identify, establish, and manage strategic content syndication partnerships to expand the reach and visibility of Marketplace's content. Collaborate with external partners, negotiate agreements, and ensure the smooth execution of syndication initiatives.
• Business Development: Identify and pursue new business development opportunities related to content syndication. Evaluate potential partners, conduct market research, and develop strategies to drive readership and revenue growth through syndication partnerships.
• Content Optimization: Conduct thorough analysis and testing of content performance to identify areas for improvement. Optimize content formats, headlines, publishing time, and other relevant elements to enhance readership engagement and revenue generation.
• Revenue Performance Analysis: Monitor and analyze revenue performance metrics related to syndicated content. Use data-driven insights to make informed decisions and implement strategies that maximize revenue potential.
• Cross-Functional Collaboration: Collaborate closely with internal teams, including editorial, PR, production, and analytics, to ensure effective coordination and alignment of syndication efforts. Provide recommendations and insights to improve content creation, distribution, and monetization strategies.
• Industry Knowledge: Stay abreast of industry trends, emerging technologies, and best practices related to content syndication and revenue optimization. Continuously seek opportunities to enhance knowledge and apply new insights to drive results.

Qualifications:

• Bachelor's degree in a relevant field (e.g., Communications, Business, Marketing) or equivalent practical experience.
• Proven experience in content syndication and business development, preferably in a digital media or publishing environment.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Demonstrated track record of optimizing content for increased readership and revenue.
• Excellent negotiation, communication, and interpersonal skills.
• Self-motivated and proactive, with the ability to work independently and manage multiple projects simultaneously.
• Familiarity with content management systems and analytics tools.
• Knowledge of the media landscape and an understanding of current industry trends.

Benefits:

• Competitive compensation package
• Ability to work remotely
• Unlimited PTO
• Every third Friday of the month off
• Winter break closure; the week between Christmas and New Years
• Home office setup
• Wellness Reimbursement

Note: This job description is a general overview of the expected responsibilities and requirements for the role of a Syndication Lead at Marketplace. Specific duties and qualifications may vary based on the organization's needs and priorities.

Additional Information

Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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