Communications Manager

Job Type:  Fixed Term Contract (12 months)

Location: Dublin/ Hybrid working

Flexible working: All of our roles are open to part-time, job-share and other types of flexibility. We will discuss what is important to you and balancing this with business requirements during the recruitment process.

Salary and benefits: Competitive salary plus 16% bonus up to 32%, private medical cover, 25 days annual leave, excellent pension, 3x volunteering days and much more

Who are we?

We want to be the best place that any of our 6,800 colleagues have ever worked.

We’re the UK’s largest long-term savings and retirement business. We offer our 12 million customers products across our market-leading brands, including Standard Life, SunLife and ReAssure, with c.£259 billion of assets under administration. We’re a FTSE 100 organisation that is tackling key issues such as transitioning our portfolio to net zero by 2050, and we’re not done yet.

The role

Standard Life are expanding the marketing function and as a result a Communications Manager role has arisen. This key role will focus on the communication with Advisers and Customers, deliver marketing campaigns, projects and initiatives within the relevant area of control which ensures our propositions, messaging and communications enhance Standard Life's corporate brand and reputation and achieve sustained competitive advantage. To ensure all activities are aligned to overall business goals in maintaining and growing our funds under management.

With a strong understanding of impact of raising our share of voice, the successful candidate will be responsible for the continuous improvement of our communications strategy. Our business is in an exciting period of strengthening our Marketing function and in order to do this we are looking for like-minded marketing focused people like you to join our team with in the BI&A and Marketing area which will look at driving positive action and results for our advisers and customer through the development of our communication strategy.

What are we looking for?

Reporting directly to the Head of BI&A and Marketing, the successful candidate will be responsible for a team of three marketers who will design and execute our direct marketing and email campaigns, digital and social strategy and events. This role will also have a strong influence on our PR and Trade activation. The candidate will be mindful of compliance and the rules guiding our communications strategy and ensure the team adhere and deliver best in class Marcoms.

We will expect this individual to provide leadership in Communications strategy, guiding the team to deliver.  Measuring success will be key and setting the benchmark in Year 1 will enable the communications strategy to improve its effectiveness. The role holder will help to challenge the thinking of the team and our internal clients, with a primary focus on increasing our engagement with advisers and customers.  The successful applicant will demonstrate an ability to communicate and influence across all business areas and at a variety of levels.

To deliver in this role the candidate will have.

• Campaign experience and understand the role data and messaging plays in improving audience engagement.
• Knowledge of websites and how to integrate web content into the brand story.
• Understanding of the role, limitations and ability to push the boundaries on social marketing within a highly regulated financial service industry
• Strong appreciation of the regulation that governs the MarComs process and influence stakeholders to follow best practice.
  • Work with the digital marketer to migrate our current website to a new platform and introduce new and efficient ways of working with the Digital team and internal stakeholders.

Role Deliverables:

Digital and Social Strategy

• Implement a programme of continuous improvement on the websites to ensure we are delivering excellent visitor experiences.
• Work with the digital marketer to design and implement a social marketing strategy that supports our brand and raises its position in the market.

Direct Marketing

• Work with the Email marketer and BI&A team to design and implement a direct communications strategy that positions and supports our propositions on Second Life and Retirement Specialist
• Identify opportunities to strengthen the relationships we have with advisers and customers through tailored communications.
• Curate valuable content to be shared with our segments in-line with business objectives.

Event Management

• Take event briefs from other members of the Marketing team and work with our Events exec to deliver
• Design campaigns to support the events to maximise attendance, follow up and value for time for our advisers
• Identify opportunities for more events based on communication engagement

Risk Management

• Ensure the Communications team are familiar with the rules and regulations for MarComs and deliver best in class
• Work with other teams such as UK Marketing, Group Internal Audit and Compliance to ensure we are up to speed and equally challenging where regulation is limiting us

We want to hire the whole version of you.

We are committed to ensuring that everyone feels accepted and welcome applicants from all backgrounds. If your experience looks different from what we’ve advertised and you believe that you can bring value to the role, we’d love to hear from you.

 If you require any adjustments to the recruitment process, please let us know so we can help you to be at your best.

Find out more about #LifeAtPhoenix

• Guide for Candidates: thephoenixgroup.pagetiger.com/guideforcandidates
• Find or get answers from our colleagues: www.thephoenixgroup.com/careers/talk-to-us

Competences: Level 3-4

• Communications Skills – 4
• Building Relationships – 3
• Project/Programme Management – 3
• Innovations – 4
• Customer at Heart – 3
• Information Seeking – 4
• Impact and Influence – 3

We value diversity in our workforce and welcome enquiries from everyone.