Brand Marketing Manager

Brand Marketing Manager

We have an exciting opportunity for a Brand Marketing Manager to join our team at Chani Nicholas Incorporated.

About Us

CHANI is a queer, feminist-led team on a mission to support everyone in living their purpose. We believe that astrology can be a tool for healing and self-awareness, and hope that it can ultimately help transform us and our world for the better.

We start within, by prioritizing our team’s wellbeing with a salary floor of $80,000 before benefits; a four-day workweek; fully covered health, dental, and vision insurance; a 401(k) with a 5% match; unlimited menstrual leave; gender-based violence paid and protected leave; seven weeks of paid office closure a year; unlimited PTO with a vacation stipend; and a wealth-building stipend.

We also believe in mutual aid as a practice and give 5% of all our company’s revenue directly to queer, trans, Black, Indigenous, people of color, and/or disabled survivors of gender-based violence via freefrom.org.

The Job

We are seeking a seasoned Brand Marketing Manager to join our growing team. This role is vital to the growth of our company, and will shape our brand’s presence across all marketing initiatives. The Brand Marketing Manager will set marketing campaign strategies and work cross functionally with our content, design, copy, product, and analytics teams to achieve our marketing goals. This role reports to our Director of Marketing.

What You’ll Do

• Strategic Marketing Planning: Work with our Director of Marketing to implement marketing campaign briefs into compelling strategies, tactics, and KPIs. Collaborate with key departments including copy, design, and content to execute the plan from start to finish.  Provide post campaign analysis determining the success of each campaign;
• IRL Events/Marketing Activations: Plan and execute in-person events and activations. Ideate, coordinate logistics, partnerships, and promotions with a cross functional team. Measure event ROI and gather customer feedback for future planning;
• New Product Marketing: Work closely with our product team to analyze audience insights and market trends to inform product launches. Oversee new product launch campaigns across all channels;
• Public Relations (PR): Manage day to day media relations and press releases, including regularly maintaining and responding to our inbound marketing /media inbox. Pitch brand moments to press and media. Manage external PR partners as needed. Work closely with content marketing to ensure seamless storytelling across the brand;
• Brand Collaborations: Ideate and pitch potential brands for brand collaborations. Facilitate and oversee partnerships from start to finish;
• Brand / Comms Management: Build and maintain our comms/marketing calendar and deliver to key stakeholders. Ensure consistency in brand messaging and visuals across all platforms. Update and implement brand guidelines as needed;
• Influencer Campaign Management: Identify, onboard, and manage relationships with influencers to drive awareness and engagement;
• Affiliate Program Management: Oversee our affiliate program, ensuring partners are engaged, aligned with our brand, and driving meaningful results; and
• Content Repurposing & Optimization: Work closely with creative teams to repurpose assets across multiple channels (social, email, blog, paid ads) for maximum reach and impact.

Who You Are

• 5+ years of marketing experience;
• Deep understanding of brand marketing, communications, and customer engagement strategies;
• Proven experience in developing and executing cross-functional marketing initiatives;
• Compelling written and verbal communication skills, with experience presenting to external partners and senior leadership;
• Familiarity with social media and advertising strategies;
• Strong analytical skills with the ability to interpret performance data and apply insights;
• Self starter with outstanding leadership and team management capabilities;
• Excellent relationship building skills and a collaborative mindset;
• Creativity, adaptability, and a strategic approach to problem-solving; and
• Proficient in presentation building platforms like Canva, Google Slides, etc.

What We Offer

• $90,000 salary (plus $10k in additional, annual stipends for a total of $100k)*;
• Fully covered health, dental, and vision insurance;
• A 401(k) with a 5% match;
• A flexible work-from-home policy;
• A 4-day workweek;
• 7 weeks of paid office closure a year;
• 4 months paid parental leave;
• Unlimited, flexible paid vacation (subject to approval), plus a vacation stipend;
• Gender-based violence paid and protected leave;
• Unlimited menstrual leave for people with uteruses;
• An annual tech stipend;
• A personal and professional growth stipend; and
• A stipend to help you build wealth.

*Please note that we do not currently accept counter-offers to the salaries stated in our job listings. There is, however, room for growth within the first year of employment.

How to Apply

To apply, please send your cover letter, resume, list of 3 references (including names, positions, relationship, and email address), in a single PDF to Sabra Mohamed at [email protected] with the subject line “Brand Marketing Manager Application.” Please include your name and pronouns on all documents. We expect to receive a large number of applications for this position, so your cover letter is your best opportunity to demonstrate why you are the right person for the job. Please also note: we will not contact your references without notifying you first.

Folks who are queer, trans, non-binary, Black, Indigenous, people of color, disabled, parents, are/have been system-impacted, are immigrants, and anyone who has experienced systemic oppression and/or gender-based violence are encouraged to apply.

Please note that because we expect to receive a large volume of applicants, we will only be in touch if we would like to move you forward to the next round. You will receive an auto-reply confirming the reception of your application - if you sent it to the correct email address, we received it. We also check our spam folders regularly so if it went there for any reason, we will retrieve it. Thank you for your understanding.

The Interview Process

1. The team reviews your cover letter and resume.
2. The Director of Marketing will reach out to conduct a 15-30 minute phone interview. You'll participate in a technical interview with our Director of Marketing. You’ll be asked a series of behavioral and technical questions.
3. You’ll participate in a group interview with the VP of Growth, Director of  Production and the Director of Copy.
4. You’ll participate in a group interview with the President, CEO, and Chief of Staff.
5. The team reviews all feedback.
6. We make a final decision and notify you.

Location

This position is fully remote, within the US, though you must be willing to travel NYC annually for in-person retreats and department meet-ups as needed.

Employment Type

Full-time position (32 hours per week).

Details

Applications will be reviewed on a rolling basis, beginning on March 5th, 2025. This position will remain open until filled. We are looking to fill the role immediately.

Position reports to: Director of Marketing