Brand Manager

Brand Manager

If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence and prioritizes work-life harmony (yes, we have a 4-day work week), join us!

Who We Are

Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on peoples lives and we’re dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.

Position Summary

As our Brand Manager, you will be responsible for overseeing the Rebecca Campbell brand, including development and execution of marketing strategies, management of product launches, and oversight of the membership platform. The role encompasses comprehensive brand stewardship, project management of marketing initiatives, and maintenance of Rebecca Campbell's distinct brand identity across all channels and touchpoints.

Responsibilities and Expertise

• Act as the primary steward of the Rebecca Campbell brand, ensuring consistent brand voice, messaging, and visual identity across all platforms and marketing materials
• Craft and execute promotional strategies for digital products, online courses, summits, and events, articulating project scope and objectives to cross-functional teams
• Collaborate with the Paid Ads Manager to shape messaging strategy for organic social and paid advertising campaigns
• Develop and implement evergreen marketing funnels to drive long-term business growth
• Lead all aspects of product launches, including strategy planning, timeline development, and coordination across departments
• Oversee and optimize the Rebecca Campbell membership platform experience in partnership with the Membership Manager
• Design and implement strategies to enhance member engagement and retention
• Work closely with technical teams to ensure membership platform functionality aligns with user needs
• Serve as a key liaison between departments (Marketing Ops, Web, Customer Care, Art) to align and communicate promotional initiatives
• Maintain brand documentation including key processes, protocols, and historical knowledge
• Foster a strong working relationship with Rebecca Campbell to ensure brand vision and standards are upheld
• Manage author relations, maintaining a steady flow of communication and coordinating author involvement in marketing initiatives
• Participate in creative brainstorming sessions with leadership to generate marketing and brand growth opportunities

Skills, Knowledge & Abilities

• Strong understanding of brand management principles
• Exceptional communication and copywriting skills
• Exceptional project management skills with demonstrated ability to manage multiple complex initiatives simultaneously
• Ability to craft integrated marketing strategies across multiple channels
• Analytical mindset with experience in campaign performance evaluation
• Excellent attention to detail and organizational capabilities
• Ability to work collaboratively with cross-functional teams
• Proficiency with project management and communication tools (Asana, Zoom, Box).

Education and/or Experience

• Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor’s degree in Marketing, Business, Communications,  or equivalent professional experience
• 5 years of experience in product marketing, brand management, and project leadership.
• Proven track record of launching digital products and managing marketing funnels.

Why Should You Apply?

• Remote
• Meaningful Work
• 4-Day Work Week
• Great Benefits

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• PTO, Pay in Lieu of Time Off, and Shared Leave
• Paid Holidays + Floating Holiday
• 401k Match
• Company paid Short-Term & Long-Term Disability
• Company paid $50K Life/AD&D Insurance
• Emergency Savings Account + Company Contribution
• Flexible Spending
• Gym Membership Discounts
• Professional Development & Education Assistance
• Employee Assistance Program (EAP) for you & family

Embracing Diversity & EEO

Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.

Additional Information

Hay House participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Although this is a remote position, Hay House only employs in the following states: Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Michigan, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, North Carolina, Oregon, Pennsylvania, South Dakota, Tennessee, Texas, and Washington.