Behavioural Researcher

This is an exciting opportunity to join the Behavioural Science and Innovation team and help shape the future of the department’s strategy. The Behavioural Researcher’s responsible for producing high-quality behavioural science work, based on strategies led by the Behavioural Lead. The type of work ranges from internal company improvements such as survey development all the way through to client data analysis and customer journey mapping.

The Team

The Behavioural Researcher will work closely with the Sr Behavioural Researcher and Behavioural Science Lead and CX team to ensure performance and growth can be demonstrated with our human behaviour work. You will also work closely with other departments such as Paid Media, SEO and PR to elevate campaigns using behavioural science. You should gain a deep understanding of the client’s business, goals and expectations in order to help craft a successful campaign.

Key responsibilities

• High Standards of Work: Produce great outcomes for clients with the support of the team
  • Be able to apply the key behavioural frameworks that we use, being aware of which approach is most suited to the task at hand to be able to work efficiently and effectively.
  • Proofreading and quality checking the output of your work and that of other non-behavioural specialist colleagues.
  • Conduct primary and secondary research using mixed methods to understand the client’s audience and make recommendations to other marketing teams and the client based on this research.
  • Support with the development of audience personas and customer journey maps, detailing recommendations for client campaigns across all digital channels.
  • Contribute to the production of client decks and pitch decks, translating insights and recommendations into reports and actionable takeaways.
  • Be a point of contact for research partners to ensure the briefing and delivery of primary research to the Reflect team.
  • Contribute to the development of the department’s strategy and internal training materials.
  • Maintain and grow relationships with clients and partners.
  • Help generate client reports and be responsible for checking that they are factually correct.
• Successful Collaboration: Collaborating with the team and contributing to key Human Behaviour work
  • Work closely with the Behavioural Lead to identify opportunities for our clients regarding audience insights, behavioural nudges, and research opportunities.
  • Work closely with the CX/CRO team to understand the user journeys and make recommendations to client campaigns.
  • Assist across the team in ad-hoc support for social media, content, emails, and research.
  • Support all delivery teams (SEO, PR, Paid Media, CX) to embed behavioural science insights into their strategies and deliverables to elevate client campaigns.
  • Upskill colleagues in understanding human behaviour and application to digital marketing.
• Continuous Professional Development: Taking ownership of your own development with the support of your team
  • Proactively seek training and continuing professional development to stay up to date with both digital marketing industry developments and behavioural science research and insights.

Ready for the challenge?

Competencies

• An understanding of psychology, behavioural economics and behavioural science and its impact on marketing
• Ability to write compelling value propositions
• Superior attention to detail and strong organisational skills
• Exceptional oral and written communication skills
• Proactive and self-motivated to seek answers, generate ideas and develop new skills
• An understanding and experience in digital marketing
• Good collaboration skills and ability to influence team members across departments
• The ability to analyse data and insights in order to determine improvements to marketing tactics including copy, targeting and design
• Creating an environment of trust
• Ensure two-way dialogue with teams
• Finding creative solutions for customers
• Good listener
• Self-aware and self-motivated to realise your full potential
• Excellent time management skills
• Articulate, dynamic, energetic and delivery focussed
• Flexible, adaptable and able to work under pressure
• Ability to take responsibility for own learning and continuous improvement
• Take responsibility for managing excellent performance results
• Exceptionally good analytical skills, an ability to translate raw information into actionable strategies and initiatives
• Passionate about team building and be an outgoing, likable, and relatable individual who forms strong and lasting connections with others
• Inspire trust and confidence in the business’s leadership and management, who will then be willing to follow strategic insights and directives.

What does success look like?

• Developing a great understanding of various behavioural science frameworks and their application to digital marketing to be able to make recommendations across any digital channel.
• Develop and deliver internal training on human behaviour
• Receiving positive feedback from team members and clients on meeting all Human Behaviour requirements
• Being at the forefront of the latest industry trends within the Behavioural Science world and keeping your knowledge up to date.

Your place in the agency and key relationships

• Report to and support the Behavioural Science Lead
• Working with CX team and Growth department

Ready for the challenge?

The package

1. Salary: £24k - 27k DOE
2. Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and between Christmas and NY.
3. Flexible working, 4-day work week, hybrid working available for some roles
4. Private Healthcare, inc dental from Aviva

OUR INTERVIEW PROCESS

• Cultural Interview with Office Manager (30 mins - Video)
• Initial Interview with Hiring Manager (30 mins - Video)
• Task Interview (1.5hrs - In person, Maidstone Office)
• Final Interview with CEO Becky (Video/Phone)

OUR CULTURE

Reflect Digital is more than just a workplace, we are a family, and we genuinely care for each other and for our clients and partners.

Our culture has evolved since being founded in 2011 and the Reflect Digital Way is here to help guide our culture forward. Our culture belongs to us and no-one else. Collectively we must nurture it to ensure we continue to build a family environment that team members want to stay within and new team members want to join.

Don't meet every single requirement?

Studies have shown that women and people of colour are less likely to apply for jobs unless they meet every qualification. At Reflect Digital, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. According to the General Data Protection Regulation (GDPR), your information will be kept confidential.

Diversity and inclusion are at the heart of what we value as an organisation. Reflect Digital is an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our People team is happy to support any reasonable adjustments that are needed within the recruitment process, such as additional time or different application or interview formats. If we can do something to alter the recruitment process to better suit you, please let us know when you apply. We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. Your information will be kept confidential according to the General Data Protection Regulation (GDPR).

Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Reflect Digital we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

To watch staff testimonials about our company culture you can watch this video on YouTube.