Audience Research Manager

BBC

Although we don't officially work a 4 day week, we offer very flexible working conditions. For example, you can request to compress your 35hr work week into 4 days. This should be discussed with your manager however.

  • Optional 4 day week (35hrs)
  • Hybird Remote, London

Only considering candidates eligible to work in London, UK ⚠️

Package Description

Job Reference: 21079

Band: D

Contract type: Continuing, Part time (21 hour Job Share, Starting April 2025)

Location: London (Hybrid - Home/Office)

Full Time Equivalent Salary: £44,500 - £55,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. London Weighting may be applicable.

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

•  Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.

•  Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.

•  Benefits - we offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym. You can find out more about working at the BBC by selecting this link to our candidate pack.

If you need to discuss adjustments or access requirements for the interview process please contact the [email protected]. For any general queries, please contact: [email protected].

Freelancers are eligible to apply for an internal role if they are on a Worker Contract and they have worked continuously for 6 months. If they have worked for less than 6 months continuously or have a break of 3 weeks or more between engagements, they must seek Divisional HR approval to apply for an internal role prior to submitting an application.

If they are unsure which contract they are on, they can speak to their booker or the HR BP, however if it helps - both a PAYE freelance or Modus Gross contract is considered a Worker contract and covered by the Worker terms found here.

Job Introduction

BBC News is the biggest and most trusted news provider in the UK, reaching more than seven out of ten people on average every week with coverage across TV, radio and online.

The BBC News Audiences team works closely with journalists, editors and content makers to ensure that audiences are kept at the heart of decision-making in the newsroom – from story choice to platform strategies. If you’re interested in working in a fast-paced team, partnering with journalists, and providing insight that helps to set the news agenda, this could be the job you’ve been looking for!

Main Responsibilities

Reporting to the Portfolio Head of Audience Research for BBC News in the UK, and working closely with their job share partner, the Audience Research Manager will:

  • Lead on research to shape BBC News output across BBC News online for the benefit of UK audiences, working in close collaboration with colleagues in audience planning and analytics to provide a clear understanding of audiences and develop strategies for success.
  • Lead on research for BBC Weather across all platforms, helping stakeholders within the BBC understand what audiences want, need and value from a modern, cross-platform weather service.
  • This role will also lead on social media research for BBC News, helping journalists set audience strategies for the different social platforms, and helping them understand what success looks like on each.
  • Manage quantitative and qualitative research projects to better understand UK audiences’ behaviours, attitudes and needs, with the aim of delivering tangible, actionable insight for stakeholders. This could involve commissioning and collaborating with agency partners.
  • Build strong, collaborative working relationships with stakeholders and colleagues across a range of areas including editorial, product, marketing, strategy and analytics.
  • Operate as a senior member of the BBC News Audiences team, supporting with priority projects and stakeholder requests.
  • Have responsibility for the day-to-day management and development of junior team members.

Are you the right Candidate?

We’re looking for someone who has:

  • Significant experience of audience measurement and working with media industry data, ideally for digital products and services (digital analytics tools like ATI Piano, Ipsos Iris, etc).
  • A proven ability to analyse a diverse range of data sets to understand performance trends, make recommendations, and set benchmarks for success.
  • Experience of managing qualitative and quantitative market research projects with a high degree of autonomy and a knowledge of different techniques.
  • A good understanding of the UK news/media market, wider audience trends, and the context in which BBC News operates.
  • Excellent communication skills, with an ability to turn complex data into compelling reports, articles and presentations, and deliver to stakeholders with different levels of data literacy.
  • An ability to manage a variety of projects at the same time, with the flexibility to respond to changing priorities in a dynamic news environment.
  • A strong track record of establishing and fostering collaborative relationships with a wide range of colleagues, senior stakeholders and external suppliers.
  • Experience of managing, developing or supporting junior team members.
  • A genuine passion for news and current affairs.

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here.

BBCbbc.co.uk

Leading public service broadcaster delivering content across TV, radio, and online platforms.

Working Week

Although we don't officially work a 4 day week, we offer very flexible working conditions. For example, you can request to compress your 35hr work week into 4 days. This should be discussed with your manager however.

  • Mon
  • Tue
  • Wed
  • Thu
  • 🏖️
    Fri

Our Vacation Policy

We offer 34 days PTO, which includes 26 days annual leave plus bank holidays, with the option to buy or sell additional days

  • 34 days
  • 52 Fridays
  • 86 days off per year

Remote Working Policy

Many of our staff work hybrid remotely.

Company Benefits

  • Health insurance
  • 401(k) company contribution
  • Transparent Salaries
  • Generous parental leave
  • Equipment allowance
  • Professional Development Budget
  • Mental Health Support

Desirable Skills and Experience

  • ATI Piano
  • Ipsos Iris
  • Audience measurement
  • Data analysis
  • Market research
  • Communication
  • Collaboration
  • Project management

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