Audience and Yield Manager

ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

THE ROLE

The Advertising Product team sits within the Digital News and Streaming group and has ownership of all ad product decisions; sitting across formats, audience segmentation, demand partnerships and the technology needed to deliver ads effectively and efficiently. The team works closely with our UX, design, content and commercial teams as well as technical delivery units to ensure we have best in class, premium ad products delivering for our customers across the Globe.

This is an exciting opportunity to join a skilled and growing team that is delivering premium ad experiences for our users whilst aiding the delivery of revenue growth to our overall business.

The Opportunity

We are looking for an Audience and Yield executive to join the team to help shape and deliver our commercial audience segmentation, reporting, analysis and yield.

The role will be pivotal in setting a path to accurate ad delivery to audiences across our media landscape, including web, app, video/audio variants. It will assist in developing our targeting capabilities and options, reporting, and analytics.

Main Responsibilities

• Audience development to create compelling and appropriate cohorts for our sales teams and our clients.
• Supporting the content teams to report back to the business our commercial opportunities and sell-through reporting.
• Utilise dedicated systems and tools to identify key trends and provide action-based outcomes from those trends and opportunities for growth.
• Review past performance to ensure that Business metrics have been met and are on track to reach key business KPIs.
• Looking at the macro picture of our opportunities from a contextual and/or audience cohorts perspective and providing recommendations.
• Cross-platform optimisation and exploring of opportunities surrounding it.
• Inventory packaging and how we carve up our inventory to maximise performance against key KPIs.
• Coordinate with other areas, including sales, programmatic, and operations.
• Work with the Product and Sales team to provide guidance on pricing for programmatic and direct sales floor rates and support the sales team for business propositions on discounts and offers.
• Responsible for weekly/monthly/quarterly reports to the business on yield tracking, and programmatic revenue tracking.
• A/B testing of pricing and yield against audience segments.

WHAT DOES IT TAKE?

• Ability to apply industry knowledge, market awareness, audience research and analytics insights to ad product strategy and planning.
• Extensive knowledge of the advertising eco-system.
• Familiarity with a/b testing.
• Ability to coordinate among multiple business, geographically dispersed stakeholders through an ongoing dialog to ensure product is aligned with business needs and activities.
• Experienced, diplomatic communicator, able to ensure tone and language ensures process, need, approach and outcomes are clearly understood.
• Agile and adaptable, able to work cross-functionally and internationally, with some travel needed.
• Experience of working on direct-to-consumer, digital media or news products an advantage.

PACKAGE DESCRIPTION

Job Reference:17082

Band: C

Contract Type: Permanent

Location: London - Television Centre

Working Pattern: Hybrid Working (Mix of working from home plus two/three days a week in the office).

We are really proud to share that we are a Level 2 Disability Confident Employer and so if you require any reasonable adjustments in order to apply please do contact us at [email protected] with the job reference in the subject.

We offer flexibility, competitive benefits and the opportunity to be part of the BBC's exciting mission. Some of the key benefits you’ll get from working in this role are:

Flexible/Agile working - opportunities across the business. We believe in empowering you to do your best work, so we offer support and flexibility to balance work and home. We’re happy to discuss a formal flexible working pattern. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at the offer stage.

Unrivalled training and development opportunities - we operate a people-first culture and pride ourselves on your development. Our in-house Academy hosts a wide range of internal and external courses and certifications.

Excellent career progression - BBC Studios offers great opportunities for employees to seek new challenges and work in different areas of the organisation. Leaders at the BBC are passionate about helping our people grow in the organisation and you will have regular sessions with your line manager to support you with your career ambitions.

Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

LIFE AT BBC STUDIOS

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here.

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here.