AI Practice Lead

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(AI) Artificial Intelligence Practice Lead

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.

For 18 years, we’ve been proud to be recognized as one of Canada’s top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings

Role Overview

We are looking for a passionate and innovative AI Practice Lead to champion AI-driven transformation across our digital marketing agency. This role is pivotal in testing, developing, and integrating AI solutions to enhance efficiency, scalability, and innovation within our practices, including SEM/Paid Search, Media Buying and Planning, SEO, Creative Production, Social Media, Marketing Analytics, Affiliate Marketing, Email Marketing, Client Services, and Agency Operations.

Our Ideal Candidate

The ideal candidate is passionate about innovation and artificial intelligence, with a proven ability to turn ideas into practical solutions. They have a strong understanding of digital marketing challenges and excel at collaborating with diverse teams — whether technical, creative, or strategic. Curious, detail-oriented, and results-driven, they manage complex projects while maintaining a human, collaborative, and ethical approach. Their leadership, clear communication, and commitment to continuous learning make them a true agent of change in a constantly evolving environment. They stay up to date with the latest trends in AI and digital marketing, always looking for ways to push the boundaries of what’s possible.

Key Responsibilities

• Set and lead the strategic roadmap for AI adoption, clearly tied to efficiency, scalability, and turnaround-time targets.
• Manage the full lifecycle of AI initiatives (discovery, prototyping, deployment, and continuous improvement) by developing detailed project plans, allocating resources, and managing risks.
• Build and automate API-driven workflows connecting AI platforms (Gemini, ChatGPT, Claude, MidJourney) with key tools (Python, Zapier, ClickUp, Google Cloud Platform).
• Partner closely with practice leads, data analysts, developers, operations, and business leaders to identify high-value AI use cases, align project objectives with organizational goals, and integrate solutions into daily workflows.
• Lead Bloom’s AI Governance Council, ensuring coherence, ethical AI practices, and compliance with data privacy regulations, bias mitigation, and model transparency.
• Design and deliver training and workshops, enabling team members to use AI tools safely, effectively, and confidently.
• Evangelize AI capabilities internally and externally, sharing success stories, presenting in webinars, and supporting business development.
• Track and report on AI implementation outcomes, focusing on efficiency gains, quality improvements, and strategic recommendations.
• Stay ahead of emerging AI technologies and trends, positioning yourself as Bloom’s AI thought leader.

Knowledge and Skill Requirements

• Bachelor's degree in Project Management, Computer Science, Data Science, or a related field.
• 3-4 years of experience managing AI or technology projects.
• Fluent in written and spoken English and French, to communicate effectively with our bilingual clients and international/national team members;
• Proven experience working with AI-driven platforms such as Gemini, ChatGPT, Claude, and MidJourney.
• Strong proficiency in integrating and automating systems via APIs.
• Knowledge of Zapier, ClickUp, and Google Cloud Platform.
• Familiarity with AI and machine learning concepts, technologies, and tools.
• Working knowledge of paid media, SEO, creative production, analytics, email, and CRM workflows.
• Proficiency in project management methodologies (Agile, Scrum) and tools (ClickUp).
• Exceptional communication skills for both technical and non-technical stakeholders.
• Strong portfolio demonstrating successful AI project delivery.
• Preferred Skills & Experience:
  • Deep understanding of digital marketing practices across paid media, SEO, creative development, email marketing, and client servicing.
  • Experience with data analytics and performance monitoring tools.
  • Understanding of AI business value and organizational strategy impact.
  • Strong curiosity about Artificial Intelligence and its applications in digital.

Join our team and be at the forefront of AI innovation within digital marketing!

At Bloom, We Offer

Benefits

• 4.5 days work week;
• Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work-life balance and productivity;
• 3 weeks of vacation and 5 flex days;
• Agency closed between Christmas and New Years;
• Health and Dental Insurance;
• Access to telemedicine;
• (EAP) Employee Assistance Program;
• Deferred Profit Sharing Plan and Retirement Savings Plan;
• Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements);
• Flexible work schedule;
• Virtual and in person team-building activities;
• Training and certifications;
• Recognition Awards Program: we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card;
• Office supplies for home office;
• Corporate discount on certain gym memberships;
• Corporate discounts on glasses, sunglasses, contacts and others.

Office Perks

• Offices in Montreal and Toronto, easily accessible by public transportation;
• Discounts of public transit with Opus & Cie;
• Free healthy snacks, coffee & tea;
• Collaborative workspace;
• In-office bike parking.

Thank You For Your Interest

We sincerely thank all candidates who apply, however only those selected for an interview will be contacted.

_Bloom is an equal opportunity employer and commits to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.

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