Vice President of Integrated Marketing

Insomnia Cookies is more than just a cookie company – we are a late-night indulgence icon, delivering warm, delicious cookies (and more!) to satisfy cravings whenever they strike. With an ever-growing footprint and a dedicated fan base, Insomnia Cookies is on a mission to create crave-worthy experiences and memorable moments for every customer. If you’re passionate about driving innovation in the indulgence category, we’d love to have you join our cookie-loving family.

We are seeking a dynamic and visionary Vice President of Integrated Marketing to lead the development and execution of comprehensive marketing strategies that seamlessly blend retail, digital, partnership and experiential marketing. This role requires a strategic thinker with deep expertise in brand management, data-driven marketing, and team leadership to drive measurable business results. This position will report to the Chief Marketing Officer and will sit in our Philadelphia HQ 4 days/ week.

If you’re ready to lead the charge in making Insomnia Cookies the ultimate indulgence brand and creating crave-worthy experiences for millions, we want to hear from you. Let’s bake up something amazing together!

Sweet Position Perks:

• 4 day work week!! (yupp, we get every Friday off)

• A competitive base salary plus annual bonus compensation package

• A relocation package to assist in moving to the Greater Philadelphia area

• Eligibility for our Long-Term Incentive Program

• Excellent comprehensive benefits coverage that includes medical, dental, vision & pet insurance plans

• 401K with contribution match

• 3 weeks paid vacation plus 2 paid Insomnia personal wellness days

• Relaxed, fun, come as you are office culture

• Free cookies, branded swag and so much more!

Job Responsibilities:

• Strategic Planning: Create and implement an integrated marketing strategy that aligns with Insomnia Cookies’ business goals and positions the brand as the ultimate late-night indulgence. Champion innovative approaches to engage our customers and drive brand growth.
• Brand Stewardship: Elevate Insomnia Cookies’ brand positioning, messaging, and visual identity to build emotional connections with our customers while reinforcing our status as a disruptor in the indulgence space.
• Customer Obsession: Infuse data-driven insights into marketing strategies to deeply understand our Insomniacs and keep them at the heart of everything we do.
• Cross-Channel Coordination: Seamlessly integrate campaigns across Insomnia’s owned channels (retail and digital), third-party platforms, partnerships, and experiential activations to deliver a cohesive, crave-worthy customer experience.
• Campaign Development: Oversee the creation of impactful marketing campaigns, ensuring alignment with target audience insights and business goals.
• Performance Metrics: Establish KPIs and analyze performance data to measure the success of marketing efforts, optimizing strategies for maximum ROI.
• Stakeholder Collaboration: Partner with sales, finance, product, and other departments to ensure alignment on goals, messaging, and execution.
• Agency, Budget Management: Oversee the marketing budget, allocating resources effectively to support key initiatives. Oversee external creative resources and media agency.
• Market Trends: Stay ahead of industry trends, cultural trends, emerging technologies, and competitor activities to inform marketing strategies.
• Collaboration:  Partner with product, creative and communications to maintain and grow Insomnia Cookies disruptor status in the indulgence category.

Desired Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 15+ years of experience in marketing leadership roles, with a focus on integrated marketing.
• Proven track record of developing and executing successful cross-channel marketing strategies.
• Strong analytical skills with experience using data to inform decisions.
• Excellent leadership and communication skills, with the ability to influence and inspire teams.
• Expertise in digital marketing platforms, tools, and technologies.
• Experience managing significant marketing budgets and delivering ROI.

About us:

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, “sweet-easy” concept as the brand’s flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly " Imagining What’s Possible"!