Shopify Manager

We are looking for an experienced Shopify Manager to own and scale our Shopify channel to multi-million-pound annual revenue. This role is responsible for driving profitable growth through best-in-class conversion rate optimisation (CRO), paid media performance, and close collaboration with our Digital, CRM, and Brand teams.

You will act as the commercial and strategic owner of Shopify, balancing data-driven decision making with a deep understanding of our brand and customers.

Key Responsibilities

Shopify Growth & Ownership

• Own the end-to-end performance of the Shopify store, with clear accountability for revenue, conversion rate, AOV, and profitability by working with our Ecommerce team
• Build and execute a Shopify growth roadmap aligned to wider business objectives, working with developers to execute the vision
• Identify and unlock opportunities to scale revenue to £Ms while maintaining strong margins

Conversion Rate Optimisation (CRO)

• Run a structured, insight-led CRO programme across Shopify in conjunction with our CRO expert
• Use quantitative and qualitative insights (e.g. analytics, user behaviour, testing, customer feedback) to identify friction points and growth opportunities
• Prioritise and deliver testing plans that measurably improve conversion, AOV and customer experience
• Share learnings across teams and embed a culture of continuous optimisation

Paid Media (PPC) Performance

• Work closely with Paid Media specialists to increase PPC profitability and scalability
• Ensure landing pages, product pages and user journeys are optimised to support paid traffic
• Use performance data to inform spend allocation, creative direction and on-site improvements
• Balance growth and efficiency as budgets scale

Brand Representation

• Be a custodian of the brand across the Shopify experience
• Ensure site design, content, tone of voice and UX fully represent the brand at every touchpoint
• Work with Brand and Creative teams to launch campaigns, product drops and seasonal activity

Cross-Team Collaboration

• Partner closely with Digital and CRM teams to deliver joined-up customer journeys
• Align onsite strategy with CRM activity (email, SMS, loyalty, retention)
• Collaborate with Product, Tech and Analytics teams to deliver improvements efficiently and at pace

Essential

• Significant experience owning and scaling a Shopify store, ideally to £Ms in revenue
• Proven track record of running successful CRO programmes
• Strong understanding of PPC / paid media and how onsite optimisation drives profitability
• Commercial mindset with experience managing performance KPIs
• Confident working cross-functionally with Digital, CRM, Brand and Developer teams
• Data-driven, with expertise in GA4, Clarity and other analytics platforms

Desirable

• Experience in fast-growth ecommerce or DTC brands
• Experience with BI tools such as Looker

What Success Looks Like

• Shopify revenue scaled sustainably to multi-million-pound levels
• Measurable improvements in conversion rate, AOV and PPC efficiency
• A high-performing, insight-led CRO roadmap delivering continuous gains
• A Shopify experience that fully reflects and elevates the brand
• Strong, collaborative relationships across Digital, CRM and Brand teams

About Big Potato

We’re an indie board game company based in Clerkenwell. From quiz games to drawing games, TV game shows to mobile apps, we like to turn our hands to all sorts. No matter what the project, we always try to stick to one golden rule: to make sure our games are easy to understand, fun to play and guaranteed to get the party started.

Who are we looking for?

Here at Big Potato we acknowledge that Potatoes come in all shapes and sizes, we are an equal opportunities employer with a range of flexible working practices and all applications are considered on their own merit.

4 day working week

£500 holiday bonus,

Private Health Insurance

Discounted Gym Membership

Monthly social and wellness activities and lots of free board games!