Write the Best Sales and Marketing Job Description [With Examples]
Writing a job description is never easy. Here are our tips to create a pitch perfect Sales and Marketing Job Description for your next role. Oh and we've also included some examples.
7 min read
5 Sep, 2022
Want to write a great job description for your new sales and marketing role, but don’t know how to start? As a job platform for 4 day week jobs, we understand how a perfectly-crafted job listing can attract the right candidates and eliminate the wrong ones.
5 Tips for Listing Jobs for Sales and Marketing
When creating the job description, there are some considerations you need to make that aren’t quite self-evident. Doing these things will help you find much better candidates for the job.
1. Your Writing Needs to Be Clear and Concise
Clear, simple writing helps establish expectations and leaves no room for misinterpretation. Avoid unnecessary jargon and filler content. Omit details that might confuse and keep people from applying.
Make sure that the structure of your listing is easy to skim through by:
- Including bullet points.
- Limiting paragraphs to having 4 lines each.
- Including clear headings.
2. Your Copy Should Have 700-2000 characters Max
According to a study by Indeed, job listings that keep their job descriptions within the range of 700-2,000 characters get on average 30% more applications.
3. Sell Your Company, Compensation and the Job
Writing an attractive job description will go a long way to attracting in-demand applicants. We’ll go over writing tips later, but there are a few perks you could add that sell themselves.
You could position your company as one that offers a strong work-life balance or a 32-hour work week. Alternatively, you might want to offer the option of partially remote work. That means your team will come in during core hours to help get everyone together for meetings.
4. Mention the Tools They’ll Have to Use
Let’s face it: marketing and sales teams today depend on tools to work effectively and automate tasks that are mundane yet valuable.
There are analytics tools to devise a data-driven marketing strategy, customer relationship management (CRM) platforms that increase the chances of turning leads into customers, and project management tools to help colleagues collaborate with each other. Examples include:
- Web traffic analytics - Google Search Console, Google Analytics, Ahrefs, Semrush, Hotjarm etc.
- Project management tools - Asana, ClickUp, Monday, etc.
- Sales outreach - Myphoner, Hubspot, Lemlist, etc.
In your job description, you need to specify:
- The tools that the person will need to use,
- How the tools will be used, and
- The minimum years of experience with using the tools.
Otherwise, you risk having candidates that don’t have the right amount of experience with the tools you regularly use. Unless you have an onboarding process that will teach them how to use these tools from scratch, hiring them could end up being a costly mistake.
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5. Consider Fiscal Responsibility
Sales and marketing jobs involve managing massive marketing budgets. If you’re the one making the hiring decision, then you’ll be partly responsible for any fiscal screw-ups should they arise.
Try to attract candidates with a proven track record of managing hundreds of thousands of dollars worth of company funds. While you should prefer those who have direct experience managing marketing budgets, an employee could have gotten this experience in several different roles.
How to Write a Sales and Marketing Job Description
Let’s go over what to include in your next job description. In general, you need to do the following:
- Introduce your company
- Describe the role
- List the responsibilities
- List the requirements
As we noted earlier, the company introduction needs to entice the reader into applying for the role, clearly explain what your company does, and the expectations behind the role. In the introduction, you can mention the following:
- A very short description of what your company does.
- A hook that will encourage the right people to apply for the role. These include: the salary, working hours, career advancement opportunities, company culture, purpose of the role, awards your company has won, etc.
- A short line about your company culture.
- A summary of the key tasks and responsibilities of the role.
Any applicant worth their salt already knows the typical requirements of such a job, and you’ll get to repeat those later. Instead of writing a dry job description, get the applicant motivated to apply for the role. Make sure that the description is succinct and clear. The applicant needs to understand what they’re in for. It’s good to brag a bit, but a lot of companies go on for too long.
You have to be clear about what you expect the applicant to be responsible for. There are quite a few moving parts in sales and marketing jobs. Here are some examples of responsibilities such jobs entail:
- Generate social media campaigns on Instagram and Facebook.
- Keep up to date with market trends and identify potential advantages.
- Analyze Google Analytics and Ahrefs to help improve the performance of our SEO and PPC campaigns.
- Split test landing pages, newsletters, email outreach, and more.
- Boost organic growth by creating new growth hacking strategies.
- Understand the needs and expectations of our customers to meet them where they are.
The requirements for this kind of job are rather rigid. You can’t neglect the following requirements, feel free to add more of your own:
- Minimum 5 years of experience as a digital marketer in some capacity.
- Has a good understanding of Google Analytics and the marketing metrics involved.
- Can effectively prioritize and delegate tasks.
- Is an excellent writer and editor.
- Works well under pressure.
- Communicates effectively.
- Follows company regulations closely.
Job Marketing & Sales Description Examples to Inspire Your Writing
This is all well and good in the abstract, but what does a job description look like in practice? Here are 3 examples of high-quality sales and marketing job descriptions. We’ll show you why they work and where they veer off course.
1. Industry Head, Large Customer Sales - Google
If you want to learn from a company that has experience attracting sought-after hires, then look no further than Google. Their job description is straightforward and frills-free. The description cuts right to the chase and outlines the minimum and preferred qualifications using relevant bullet points.
Their job description is perhaps longer than we would like, but this particular situation merits it. In reading this text, you’ll find that an industry head fulfills a highly particular role in Google’s organization.They must work both with advertising clients and account managers to help Google’s customers grow.
2. Head of Sales - Evolved Search
Evolved Search isn’t a household name, so they need to sell the applicant on the benefits of working for them. You get the sense from reading their “About” section that they are both friendly and ambitious, which is a perfect combination for high-achieving employees.
After this, their task is to sell you on the job. Their angle is to tell you that you’ll be a key part of their growth plans. That said, the About sections feel a bit too long and may be too laborsome to read for some.
The rest of the description includes a long list of duties and responsibilities. They continue with their requirements in a shorter list. Luckily, they make up for their meandering by mentioning some of the benefits of working at Evolved Search and giving pertinent details about the application process.
3. SEO Executive - Modo25
We included this example because Modo 25 communicates quite a bit about their SEO Executive position in only a few words. Their job description begins with a hook and mentions their key requirements throughout. Note that while they sold the job well, they could have done more to highlight the benefits of working for the company and explain what they do..
They finish by listing several bullet points. The first set concerns their hard requirements for things like tools and work experience. The second set mentions some soft traits that they expect from an employee in this organization.
Sales And Digital Marketing Job Manager Description Template
Feeling lazy? Here’s a template for a marketing and sales manager that you can use. Needless today, you can change parts of the sales and marketing job description, depending on your needs:
Want to be part of an effective marketing and sales team? Our company is looking for a marketing and sales manager to effectively manage and scale our acquisition channels and take our processes to the next level. You’ll need to have experience in successfully leading cross-functional teams, devising an effective overall acquisition strategy, establishing quarterly budgets, and growing various marketing and sales channels. This is a role with significant career advancement opportunities.
Sales and marketing manager responsibilities:
- Oversee this region’s marketing and sales operations
- Establish a cross-functional marketing and sales strategy, from acquiring inbound leads to turning warm prospects into paying customers.
- Competitive research and analysis
- Devising quarterly budgets
- Deriving top-level, data-driven insights from our key marketing and sales campaigns
- Staying on top of industry trends
- Becoming a thought leader in our niche and
- Networking in key events and conferences
- Recruiting, onboarding, and training new hires and making sure that they are achieving their quarterly goals
- Establishing performance evaluation benchmarks for the teams and employees to achieve.
Sales and marketing manager requirements
- A bachelor's degree in marketing, mathematics, business administration, or related field. Equivalent practical experience is also considered.
- 3+ years of management experience.
- 3+ years of experience in various tools relating to SEO, email marketing, customer relationship management, social media analytics, and sales outreach.
- Ability to work under pressure.
- The ability to follow and apply company policies and procedures.
Compensation and benefits
- Hours per week:
- Healthcare and wellness benefits:
- Learning and development opportunities:
- Workplace benefits: